MOOYAH Burgers, Fries & Shakes to Satisfy Taste Buds of Round Rock Resident

Father and Sons Add Fourth Restaurant to MOOYAH Portfolio; Dallas-based Brand's 37th Location in Texas

Dallas (PRWEB) July 11, 2014 - The idea was simple: to satisfy burger lovers with fresh and mouthwatering build-your-own burgers. Based on the steadily growing number of MOOYAH Burgers, Fries & Shakes (MOOYAH) lovers across the world, it is undeniable that the fast casual "better burger" concept has achieved this goal. To meet the unstoppable demand from communities within the brand's home state of Texas, a new location will open in Round Rock on July 14. The restaurant is located at 200 University Blvd, Suite 400, and will be managed by multi-unit MOOYAH restaurant owner Jeff Kullman, and his sons Jason and Josh.

Jeff and his two sons opened their first MOOYAH restaurant in Flower Mound, Texas in 2010, followed by locations in Southlake and Plano in 2011 and 2013, respectively. Their fourth restaurant opening in Round Rock marks the brand's 37th location in the state of Texas.

"It's exciting to see how far we've come. We initially decided to join MOOYAH after looking at everything they had to offer; it was a simple model that held a lot of value," Kullman said. "We were also very impressed by their exceptional Guest service, and frankly the product is delicious."

In 2009, Jeff decided to end his 27-year tenure in the home-building industry, and stepped away from his position as Division President at Kimball Hill to start a food venture with his sons. Serendipitously, as the Kullmans began considering business opportunities, Jason came across MOOYAH in an article, which sparked their interest in pursuing the customizable burger brand.

The family's restaurants have thrived since their first opening in 2010. The team has previously been recognized by MOOYAH Corporate as Franchisees of the Year in 2011 and most recently, Operators of the Year in 2014. Eager to serve more Texas communities, the Kullmans hope to open two more restaurants in the next four years.

"As a brand that was founded in Dallas, it's exciting to see that there is ongoing demand for MOOYAH in our home state. We have been able to achieve this loyal following thanks to our team of local entrepreneurs that continue to uphold MOOYAH's commitment to quality food and service," said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. "We're fortunate to have representatives such as the Kullman family serve more communities across Texas."

At MOOYAH, Guests start their made-to-order burger experience by choosing from freshly-baked white or whole wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, Guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering black bean veggie patty, all decorated with unlimited veggies, a choice of 11 delectable sauces, five different cheeses, and other savory toppings such as Applewood bacon and sliced avocado.

In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with fun ice cream flavors and sweet toppings such as M&M's®, cookie dough and Reese's® PB cups.

MOOYAH has plans to continue its sustained expansion, and predicts the brand will add over 1,000 jobs to local communities through its restaurant openings in 2014. The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that's not only made well, but produced in a friendly and comfortable environment to new and untapped markets in the future.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHburger.

For franchising opportunities, please visit

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine's list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine's annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. In 2013, the brand was ranked 1st overall in Restaurant Business's Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on and follow on Twitter @MOOYAHburger.


Lauren Kaminski
No Limit Agency


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MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.


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