Adored Bakery Café Brand to Raise Money for Children's Hunger Fund at Grand Opening Event
July 17, 2014 // Franchising.com // Kingstowne, Virg. – Kingstowne, and its nearby residents and businesses, welcome the arrival of la Madeleine Country French Café. The refined fast casual experience offers signature French-inspired recipes that are handcrafted and made to order in a warm and relaxing ambiance.
Situated at Kingstowne Shopping Center, one of Northern Virginia's most attractive and well-trafficked shopping centers the distinguished, French-inspired bakery café welcomes all to take a momentary break and unwind without the rush of the day in their way. La Madeleine offers a one-of-a-kind experience filled with French-inspired, craveable tastes, aromas and an inviting atmosphere to enjoy a meal with family, friends and colleagues. The café also features an open display bakery where guests can see pastry chefs creating beautiful tarts, cakes and other pâtisseries.
"Opening our new Kingstowne café continues the momentum we are building throughout Metropolitan Washington, D.C.," said John Cahill, chief operating officer at la Madeleine, who is also guiding the company's upcoming opening in Alexandria in July. "The new café exemplifies our growth and the loyalty of our la Madeleine guests. Northern Virginia has a strong affinity for the brand and we are happy to bring la Madeleine to Kingstowne."
The Kingstowne location is la Madeleine's fifth in Northern Virginia, and ninth in Metropolitan Washington D.C., joining another nearby café in Alexandria (500 King Street). The design reflects the brand's new layout and décor, which unites comfort with the French country atmosphere – the signature la Madeleine motif. Wood floors, hearth fireplaces, rustic beams and a lighter color palette all accentuate the brand's updated look and feel. La Madeleine has also enhanced its seating options, which now include banquette seating, a custom-built family table and high-top table that seats 12. Guests who would like to enjoy sitting outdoors, can take advantage of the patio with a shaded pergola.
Known for its signature tomato basil soup and chicken Caesar salade, la Madeleine serves freshly prepared, handcrafted menu items such as omelettes and quiche for breakfast, homemade soupes, salades and sandwiches for lunch, and dinner entrées, savory crêpes and pastas, as well as authentic French pâtisseries, viennoiserie and breads. The café also offers catering service for local businesses, community gatherings, parties and events.
La Madeleine at Kingstowne Shopping Center welcomes guests to experience delectable country French cuisine and its warm, inviting ambiance daily from 6:30 a.m. to 10 p.m. For more information, carryout service or to book a catered or hosted event, or visit www.lamadeleine.com.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother's cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine's authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, la Madeleine will have more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas, Virginia and Washington, D.C. by the end of the third quarter of 2014. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
SOURCE la Madeleine Country French Café
All Points Public Relations
(847) 897-7470 ext. 487
La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes.