Dunkin' Brands CFO Joins Lift Brands Board of Directors

Paul Carbone Offers Franchise and Finance Expertise to Growing Portfolio of Fitness Brands

August 05, 2014 // Franchising.com // MINNEAPOLIS – Paul Carbone, the CFO of Dunkin' Brands, the parent company of Dunkin' Donuts and Baskin Robbins, has joined the board of directors of Lift Brands, the largest health and wellness franchise company in the world.

"Paul's expertise in finance and franchise growth will be extremely valuable as we continue to expand and enhance health and wellness franchise opportunities for entrepreneurs worldwide," said Peter Taunton, Lift Brands founder and CEO. "He is adept at building a family of brands, much like our portfolio, and we look forward to tapping into his insight and wealth of knowledge."

In his current position with Dunkin' Brands, Carbone is responsible for the company's finance, investor relations, strategy, loss prevention, and information technology functions. Throughout his career, he has held several financial leadership roles and also founded and operated three companies.

"I'm looking forward to working with Peter and his team as they continue to grow their highly successful vertically integrated franchising model among their health and wellness brands," said Carbone.

Lift Brands, which offers franchisees around the globe fitness options at most price points, is the parent company or an investor to a family of fitness-focused brands, including Snap Fitness, YogaFit Studios, 9Round, Fitness on Demand, STEELE Fitness and Kosama group fitness.

Snap Fitness currently has more than 2,000 clubs open or in development in 15 countries and has master agreements signed in Australia, New Zealand, Singapore, Thailand, Hong Kong, Philippines, Indonesia, Malaysia, Egypt and Mexico. Lift Brands also recently acquired a significant investment stake in 9Round, a rapidly expanding kickboxing franchise that grew from 30 clubs to more than 100 in 2013 with an additional 200 openings planned for 2014. International expansion for 9Round is planned for Mexico, Australia, New Zealand and Canada in 2014. In addition, Lift Brands recently announced YogaFit Studios and expects to sell more than 1,000 franchises in the next five years.

About Lift Brands

Lift Brands elevated wellness companies is the largest wellness franchise organization in the world with 3,000 clubs open or in development, in 15 countries, with 400 employees and 1.5 million members. Lift Brands offers franchisees around the globe fitness options for most price points. With an initial investment of $20,000 up to $250,000, entrepreneurs can invest in a variety of franchise opportunities and Lift Brands offers additional financing, training and world-class support along the way. Lift Brands is lead by Peter Taunton, who brings more than 30 years of experience in the fitness sector. The Lift Brands portfolio currently includes Snap Fitness, Kosama group fitness, Fitness on Demand, STEELE Fitness, 9Round kickboxing fitness and YogaFit Studios. For more information, go to liftbrands.com.

SOURCE Lift Brands

Media Contact:

Brendan Kearin
Account Executive
McFarland Communications
C: 612-598 7667


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Lift Brands is a collection of fitness-minded businesses that share a similar goal: creating comfortable, welcoming services that foster good health and wellness.


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