Crunch Franchise Announces Newest Location in Florence, KY

NEW YORK - Jan. 6, 2015 // PRNewswire // - Crunch Fitness announces the opening of its newest franchise location in Florence, Kentucky. The renowned gym chain, best known for making serious workouts fun through innovative group fitness programming and cutting-edge training offerings, looks to spread its 'No Judgments' philosophy to the Cincinnati area with the grand opening of Crunch Florence.

Crunch Florence has already begun pre-selling memberships and will open for workouts in early January, timed perfectly for helping residents kick-off their 2015 fitness goals. The new club is conveniently located at 77 Spiral Drive Florence, KY 41042 having acquired what was formerly Haverty's Furniture in the shopping center between Home Depot and Kohl's off of Houston Road in Florence.

The club will boast a 24,000 square foot space to accommodate this highly populated area. Top-notch amenities include vast amounts of state-of-the-art cardio and strength training equipment, full-service locker rooms, tanning and HydroMassage. The space will contain a 2,700 square foot fitness studio to hold Crunch's signature group fitness classes including, BodyWeb with TRX®, Yoga Body Sculpt, BOSU® Bootcamp and more. There will be 1,800 square feet dedicated to a top of the line personal training area complete with a Combative Training Center. Expert personal trainers will be available to provide members with personalized workout and diet plans.

Crunch Florence, is the first gym opened by Fitness Gurus LLC., the team plans to expand by opening several Crunch locations in the greater Cincinnati area over the next few years, particularly in areas where they recognize the residents to be in need of the best customer service and value for their money.

"We are enthusiastic to have the opportunity to open a Crunch Fitness location in this area," said Daniel Caskey, Managing Partner of Fitness Gurus LLC.. "We chose Florence for our first location as we wanted to give its residents a world class facility to improve their health and lifestyle in a judgment free environment. We also saw this as an opportunity to provide many people a place of employment and a chance to grow with us as we add additional locations."

An enrollment center is now open at the gym's location, 77 Spiral Drive Florence, KY 41042. For more information on Crunch Florence, visit or call 859-371-2348. To learn more about Crunch franchising opportunities, visit

About Crunch 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 400,000 members with over 100 gyms worldwide, including 72 franchise locations in MA, PA, NY, NJ, CT, WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit

SOURCE Crunch Fitness



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Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments.


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