easyhome Ltd. Announces Senior Management Changes and New Appointments

MISSISSAUGA, ONTARIO - (Marketwired - Jan. 5, 2015) - easyhome Ltd. (TSX:EH) ("easyhome" or the "Company"), the Canadian leader in providing goods and financial services to the cash and credit constrained consumer, announces the departure of two senior vice-presidents and several senior management appointments.

After 14 years with the Company, Dave Maries, Senior Vice-President, Marketing & Merchandising and Corporate Officer will be exiting the business later this month. Dave will be moving on to pursue his own entrepreneurial interests. The Company thanks Dave for his 14 years of service and wishes him well. With this departure, the Company is pleased to announce a new addition to its senior team, Andrea Fiederer, who will be joining easyhome at the end of this month as Senior Vice-President and Chief Marketing Officer (CMO). Andrea comes to easyhome with 15 years of business experience that includes roles in management consulting, satellite radio and telecommunications. Having held senior roles at both XM Satellite Radio and most recently Mobilicity, Andrea brings with her extensive marketing expertise in the areas of brand building, consumer insights, customer relationship management, analytics, digital marketing and social media.

Also departing is Rick Atkinson, Senior Vice-President, Development and Corporate Officer who will be retiring in April. Rick has lead the Real Estate and Construction department for 14 years. The Company wishes Rick all the best in his retirement.

easyhome also announces a number of new appointments:

With respect to our executive leadership team, the Company is pleased to announce Steve Goertz has been appointed Executive Vice-President and Chief Financial Officer (CFO). Steve has been with the Company in a Senior Vice-President and CFO capacity since 2009 and has successfully lead the Company's capital initiatives and established strong risk management, information technology and financial accountabilities.

Jason Mullins has been appointed Executive Vice-President and Chief Operating Officer (COO), responsible for both our leasing and financial services businesses. Jason has held the Senior Vice-President, Operations title for the past four years and has been instrumental in building out the financial services business to where it is today. In his new and expanded role, Jason will continue to build on its success into the future.

With this change, James Ferguson, who has held the Vice-President, easyfinancial Retail Operations role for the past year will be promoted to Senior Vice-President, Retail Operations overseeing the retail channels for both the leasing and financial services businesses.

David Yeilding has been with easyhome for over four years as Vice-President, Finance and will assume the enhanced role as Senior Vice-President, Finance. David has provided strong strategic leadership and financial guidance regarding day-to-day business, as well as leading strategic initiatives including mergers and acquisitions.

Jason Appel will assume the Senior Vice-President, Risk and Analytics role. In his prior role as VP, Risk and Analytics, Jason has played a critical role in developing the Company's underwriting rules and processes as well as the implementation of our new Loan Applicant Management System (LAMS).

Shane Pennell will assume the newly created role, Senior Vice-President, Operations and Shared Services, overseeing both leasing and financial services operations administration and support functions. As well, Shane continues to oversee the National Shared Services call centre.

"On a personal level, I want to express my sincere thanks to both Dave and Rick, who were the first team members to join my executive team when I became CEO in May 2001. Together, they were instrumental in our re-branding efforts in 2003 and our expansion and growth to become the third biggest merchandise leasing retailer in North America. The same application of effort was applied to the testing and scaling for easyfinancial, which has become the Company's growth engine. I wish them and their families continued happiness and success," remarked easyhome's CEO, David Ingram.

"I am delighted with the addition of Andrea Fiederer to our senior management team. As our strategy to evolve and the speed of change becomes more critical, especially our investment in omni-channel, her experience and knowledge of digital marketing will provide significant benefits as we grow. Our internal promotions demonstrate that we have a strong and talented senior management team with the skills and experience to execute the Company's growth plans," concluded David Ingram.

About easyhome

easyhome Ltd. is the Canadian leader in providing goods and financial services to the cash and credit constrained consumer. easyhome Ltd. serves its customers under the master brand goeasy through its two key operating divisions, easyhome Leasing and easyfinancial. easyhome Leasing is Canada's largest merchandise leasing Company, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. easyfinancial is a leading provider of consumer loans as an alternative to traditional banks and payday lenders. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca∩??.

SOURCE easyhome


David Ingram
easyhome Ltd.
President & Chief Executive Officer
(905) 272-2788

Steve Goertz
easyhome Ltd.
Executive Vice President and Chief Financial Officer
(905) 272-2788
(905) 272-9886 (FAX)


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goeasy Ltd. is the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians.


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