Firehouse Subs® Welcomes New Technology with Apple Pay™

February 26, 2015 // // JACKSONVILLE, Fla. – Firehouse Subs, fast casual restaurant chain with more than 860 locations, announces a nationwide rollout of Apple Pay, a new category of service that transforms mobile payments with an easy, secure and private way to pay. Firehouse Subs offers guests the option to make mobile payments from their iPhone® 6, iPhone 6 Plus and soon Apple Watch™, bringing a faster and more convenient experience.

Mobile payments are changing the way guests pay, and Apple Pay provides a simple and seamless experience. It's easy to set up and users will continue to receive all of the rewards and benefits offered by their credit and debit cards.

“Innovation and exceptional customer service are two core values Firehouse Subs shares and as the No. 1 fast casual brand, we are excited to bring Apple Pay to our restaurants,” says Don Fox, CEO, Firehouse of America, LLC. “By moving in this direction, Firehouse Subs is able to provide our guests an easy, secure and private way to make mobile payments.”

Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card.

For more information on Apple Pay, visit:

About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled higher with the highest quality meats and cheeses, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others. In 2014, Firehouse Subs debuted nationwide a new low-calorie menu, Under 500 Calories. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, friendly service, and taste and flavor. In 2015, Firehouse Subs was ranked No. 1 consumer choice for welcoming and comfortable atmosphere by Technomic's 2015 Chain Restaurant Consumers' Choice Awards, and the brand produced the second-fastest growth in U.S. franchise units as ranked by Nation's Restaurant News.

Quick Facts:

43 states
860+ restaurants
$12+ million donated to public safety organizations
Headquartered in Jacksonville, Fla.


@firehousesubs (Twitter/ Instagram)

SOURCE Firehouse Subs


Erica Villanueva
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