My Elder Advocate Launches Franchising Program to Fill Elder Care Gap

New Elder Care Franchise Solves Health Care Crises Facing Aging Americans and their Families

January 13, 2015 // // NEW YORK – Imagine a company that guides aging loved ones through the complex health care system, fights for their rights and takes swift action to solve care-related issues. This is now a reality with the launch of national franchise My Elder AdvocateTM, an overarching elder care services company, which is expanding to meet the unprecedented health care demands of aging Americans.

The number of Americans aged 65 years and up is expected to double in the next 25 years, according to the Centers for Disease Control and Prevention. My Elder Advocate is particularly poised for growth as the population ages because it fills a critical gap in the elder care industry. Instead of simply providing a single-vertical solution like other elder care franchises, My Elder Advocate partners with elders and their families to manage all aspects of care and advocate for proper treatment.

“The current health care system for elders and their families is overly complicated and fraught with abuse and neglect,” said My Elder Advocate CEO Jack Halpern. “As the population continues to age at never-before-seen rates, the problem will only get worse. Franchising the My Elder Advocate concept allows us to replicate our solutions-based approach quickly, helping as many older adults as possible obtain the care they deserve.”

From preventing nursing home evictions to providing ongoing health monitoring, My Elder Advocate offers families peace of mind knowing a plan is in place to ensure the best possible care for their aging relatives. The company’s business model guarantees that the elder individual’s best interest is in mind because it receives 100 percent of its compensation directly from clients. That means My Elder Advocate’s guidance is not influenced by nursing homes, hospitals or other health care organizations that oftentimes pay hefty fees for referring patients to them. With reasonable, mostly flat-rate fees, My Elder Advocate makes securing proper elder care possible.

My Elder Advocate is currently seeking franchise partners to develop a dozen locations throughout New York, New Jersey, Connecticut, Pennsylvania and Florida. Within five years, the company projects it will have 100 locations throughout the country plus an international presence.

My Elder Advocate’s wide-ranging care services include the following areas: Advocacy, long term care planning, long distance caregiving, elder monitoring service, home care management, nursing homes and assisted living facility placement, hospital, nursing home and home crisis intervention services and nursing home eviction services.

For entrepreneurs eager to help older adults obtain quality health care, the elder care industry represents a lucrative, highly in-demand business opportunity. The elder care services industry will reach $319.5 billion by 2016, according to research firm The Freedonia Group. Informally, Americans spend $522 billion on caring for aging friends and relatives, according to a 2014 study from the RAND Corporation.

Prospective franchise partners do not need to have an elder care background to open a My Elder Advocate franchise. That’s because My Elder Advocate can quickly turn franchisees into experts in elder care issues with its advanced training, patent-pending execution methodology and ongoing support from the corporate office. The total initial investment to open a My Elder Advocate franchise ranges from $98,000 to $125,000.

For more information on My Elder Advocate or to inquire about franchise opportunities, please visit

About My Elder Advocate

Founded in 2008, My Elder Advocate is a first-of-its-kind overarching elder care franchise that solves immediate and long-term health crises. Headquartered in New York City, My Elder Advocate plans to open locations throughout the country through a newly launched franchising strategy. My Elder Advocate’s service areas include: Advocacy, long term care planning, long distance caregiving, elder monitoring service, home care management, nursing homes and assisted living facility placement, hospital, nursing home and home crisis intervention services and nursing home eviction services. For more information about My Elder Advocate or to inquire about franchising opportunities, please visit

SOURCE My Elder Advocate

Media Contact:

John Arango
Fishman PR


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Founded by Jack & Claudine Halpern, My Elder Advocate is the only independent eider advocacy organization in the North America focused exclusively on the needs of elders.


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