CiCi’s Pizza Exec Featured on CNBC’s Make Me a Millionaire Inventor

VP of Operations Cassidy provides expert feedback to Marinara Tower inventor on premier episode, Aug. 12

August 12, 2015 // // COPPELL, TX – CiCi’s Pizza is renowned for many innovations – most notably its endless pizza, pasta, salad, soup and dessert buffet.

So it’s no surprise that CNBC invited a CiCi’s executive to provide his expert analysis and feedback to an aspiring inventor with a novel idea for an Italian-style restaurant.

On Wednesday, Aug. 12, the public can watch as Brian Cassidy, CiCi’s vice president of operations, offers his insights to the creator of the “Marinara Tower” on the debut episode of Make Me a Millionaire Inventor. The six-episode series, produced by CNBC and ALL3MEDIA (creators of Undercover Boss and Kitchen Nightmares with Gordon Ramsey), is an extension of Shark Tank, and focuses on what it takes to get from inventor to successful entrepreneur.

Each week on Make Me a Millionaire Inventor, two hosts/engineers search the country for exciting new, mainstream inventions. Some of these inventions are stuck in the concept stage, while others are fully patented with prototypes already built. The hosts provide their tailor-made support and expertise, then guide the inventors in structuring a business plan, producing and market-testing a prototype, and preparing them for a pitch, where they will meet real potential investors and industry buyers ready to invest their own money and resources to bring their innovations to market. Do these inventors have what it takes to finally realize their dreams?

“When I was first approached about this new show, I was immediately intrigued by its premise,” said Cassidy. “Then, when the producers told me I would be presented with a Marinara Tower, I knew I had to check it out.”

The Marinara Tower is similar to a chocolate fountain, but instead of chocolate flowing from the top, it’s marinara sauce. The thinner sauce runs up the 4-foot-tall tower and then falls down into an 18-inch bowl (heated to 200 degrees) so that guests can dip their favorite appetizers – such as meatballs, fried cheese sticks and other skewered meats – in the sauce.

Tune into CNBC for Make Me a Millionaire Inventor on Wednesday, Aug. 12, at 9 p.m. ET/8 p.m. CT, to watch the inventor’s pitch and see how Cassidy reacts.

For the CiCi’s location nearest you, visit BETTER. BELIEVE IT.

About CiCi’s Pizza

Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and has more than 450 restaurants in 32 states. Known for its endless pizza, pasta, salad, soup and dessert buffet, CiCi’s won the Technomic 2014 Consumers’ Choice award for best kid-friendly quick service restaurant, and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a Military Friendly Franchise®, and Entrepreneur named CiCi’s to its Franchise 500 list. For more information about CiCi’s, visit or

For franchising information, contact Michael Iglesias at or 972-745-9313 or visit

SOURCE CiCi’s Pizza


Ladd Biro
Champion Management
Founder & Principal
O: 972.930.9933
C: 817.675.3499


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Cicis invented the Unlimited Pizza Buffet concept, driven by a belief in making life more flavorful by empowering guests to find the flavors they love.


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