Leadership Training Franchise Crestcom International Launches Operations Portal

Second Milestone In Major Transformation

August 31, 2015 // Franchising.com // Greenwood Village, CO - Crestcom International, a Colorado-based franchisor has announced the launch of their new franchise operations and communication hub (COACH). The COACH portal is the second in a series of major updates to the 27 year-old brand led by new President and CEO, Tammy Berberick.

“We are proud to deliver this powerful business management, planning, and communications tool to our franchisees,” says Berberick. “The COACH Portal, which stands for Crestcom Operations and Communication Hub, allows Crestcom franchisees to quickly and easily develop detailed business plans, track sales, communicate about opportunities with colleagues, access all of their training and sales tools, connect with the home office, or review the latest marketing initiatives.”

The COACH portal is the culmination of a project Berberick began shortly after taking over at Crestcom with the objective of providing a world-class operating environment that makes it faster and easier to operate a Crestcom business. COACH drives efficiency by organizing business, sales and marketing tools in a single location while facilitating real-time sharing of “best practices” among franchisees worldwide. It is optimized to enhance communication with a strong social component intended to spark conversations and continuous improvement.

One of the unique aspects of the COACH Portal is a sales planning module that provides Crestcom franchisees with a detailed business development roadmap. Once a franchise owner inputs his or her annual sales goal, the business planning module will automatically calculate what sales and marketing activities need to be implemented to ensure success. The tool automatically updates sales data and results of marketing campaigns several times per day. It calculates these figures using the remaining days of the year to give franchisees a detailed, daily snapshot of what they need to do to reach their goals.

“This is a tool that will allow me to run my business in a much smarter manner,” says Jennifer Goodrich, a franchisee and area representative from Chattanooga, TN. “Small business people don’t always have the resources to develop and use powerful business planning and analytics tools like the COACH Portal. This is going to help me develop and execute a detailed business plan where I know exactly what I need to be doing every day to reach my goals.”

“Crestcom has been delivering real results to business leaders for almost 30 years. Our franchisees do an incredible job providing training that transforms business and government organizations. We want to make sure our brand and our services match the quality they deliver every day,” concludes Berberick.

About Crestcom

Crestcom has trained more than 1 million leaders for 20,000 businesses in 60 countries across the globe. Crestcom does this through a unique blend of video-based, live-facilitated instruction in vital skill areas. The Crestcom franchise model gives franchise owners the support, training, and tools needed to operate their own businesses. Crestcom is seeking franchisees in select markets across North America, Europe, Asia, Latin America, Africa, and the Middle East. For more information, please visit: www.crestcomfranchise.com

SOURCE Crestcom


Matt Walles
Crestcom International LLC
+1 303-267-8200


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Crestcom International, LLC is a sales and leadership training organization. Crestcom does this through a unique blend of video-based, live-facilitated instruction in vital skill areas.


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