July 19, 2016 // Franchising.com // MINNEAPOLIS – R Taco, Buffalo Wild Wings’ street-style taco concept, is excited to open its newest restaurant located at Southwest Plaza Mall in Littleton, CO on Thursday, July 21. Grand opening celebrations include free tacos for a year for the first 50 guests and a fundraising event supporting Rachel’s Challenge. R Taco recently opened its second Denver area location in Arvada to crowds of local taco enthusiasts hoping to be among the first in line to claim their free tacos. The promotion awards the winners with a coupon book prize (one per person) that includes vouchers for a free meal – 3 tacos and a side - every week for a year. To receive free tacos for a year, taco fanatics are encouraged to arrive early. No purchase is necessary.
“Our unique and fresh street-style tacos have a passionate following from locals in the communities we serve,” said Steve Dunn, CEO and co-founder of R Taco. “We are excited to open in Littleton and announce our fourth Denver-area R Taco location in Westminster opening before the end of the year.”
Launched in Dallas in 2010 as Rusty Taco and named for co-founder Rusty Fenton, the company shortened its name last year to R Taco as the concept expands beyond its Dallas roots. “As founder Rusty Fenton always said, ‘Tacos are the most important meal of the day,’ and we believe providing guests with the freshest ingredients and authentic tasting street-style tacos at an affordable price in a friendly and fun atmosphere is a concept that works well regardless of geography,” said Dunn.
R Taco features street-style tacos, all made fresh from scratch, by hand, and on premise. Warm chips, house-made salsas, craft beers and no-frills margaritas round out the experience. There are fourteen total locations; seven company-owned and seven franchised in three markets – Dallas, Denver, Minneapolis/St. Paul, and Omaha. R Taco was founded by Steve Dunn and Rusty Fenton, who together wanted to one day own their own street taco stand. The original R Taco opened in 2010 and is located on Greenville Avenue in Dallas, Texas, a spot Rusty and his family had dreamed about for years. Visit www.rtacos.com for the full story about Rusty and his taco adventures.
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,190 Buffalo Wild Wings locations around the world.
SOURCE R Taco
R Taco™ is a distinctive fast-casual taco concept, that serves creative street-style tacos that are both traditional and inspired.
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