Franchise Recruitment

The franchise recruitment process is not just about closing the deal. It's about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you'll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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How Franchisees Can Build a Relationship with the Franchisor During the...

Ashley Gundlach

October 1st, 2026

ScaleMates

ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.

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The New Franchise Discovery Journey: Why Visibility Matters More Than Ever

What Franchisees Should Know About Building a Relationship with the...

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Challenge the Pros: Jennifer Folger on brand standards and unit performance during ownership transitions and/or resales

Structured onboarding, staff retention, and community marketing ensure seamless transitions and consistent performance

Franchise Update Media
2,502 Reads

Challenge the Pros: Sean Rentchler on brand standards and unit performance during ownership transitions and/or resales

Ensure smooth ownership transitions with clear communication, strong onboarding, and consistent support to protect performance

Franchise Update Media
2,952 Reads

Challenge the Pros: James Franks on brand standards and unit performance during ownership transitions and/or resales

Strong planning, buyer standards, and support ensure smooth franchise ownership transitions and consistent performance

Franchise Update Media
2,951 Reads 4 Shares

Challenge the Pros: Dan Brunell on brand standards and unit performance during ownership transitions and/or resales

Strong onboarding, training, and support help new franchise owners maintain performance and brand consistency during transitions

Franchise Update Media
3,245 Reads

Follow the Signal: Meet Your Prospects Where They Are

Too often, franchise systems respond on their own terms, creating friction at the moment interest is highest

Dennis Leskowski
1,898 Reads 4 Shares

Mike Norcup: How Do You Reach Franchise Prospects From Different Generations?

Franchising professionals from Phenix Salon Suites, Slim Chickens, Sip Fresh, Hand & Stone Massage and Facial Spa discuss generational marketing

1,915 Reads 1 Shares

Matt Stanton: How Do You Reach Franchise Prospects From Different Generations?

Franchising professionals from Phenix Salon Suites, Slim Chickens, Sip Fresh, Hand & Stone Massage and Facial Spa discuss generational marketing

2,284 Reads 2 Shares

Jackie Lobdell: How Do You Reach Franchise Prospects From Different Generations?

Franchising professionals from Phenix Salon Suites, Slim Chickens, Sip Fresh, Hand & Stone Massage and Facial Spa discuss generational marketing

2,412 Reads 3 Shares

Philip Watson: How Do You Reach Franchise Prospects From Different Generations?

Franchising professionals from Phenix Salon Suites, Slim Chickens, Sip Fresh, Hand & Stone Massage and Facial Spa discuss generational marketing

Franchise Update Media
1,768 Reads 1 Shares

A New Era of Franchise Lead Generation

Franchisors should take a strategic approach in gathering qualified leads and connecting with candidates

Jamie Izaks
2,342 Reads 12 Shares

Riser Fitness Inks 127-Unit Club Pilates Deal

Riser Fitness signs the largest development deal in Xponential Fitness history, committing to open new studios across six states

M. Scott Morris
3,361 Reads 10 Shares

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Franchise Professional Becomes Port of Subs Regional Developer

Mandy Miller plans to develop a minimum of 10 locations in Southern San Diego, including Coronado, Chula Vista, and surrounding communities

M. Scott Morris
1,960 Reads 5 Shares

The Right Fit Is Crucial When Targeting Prospects

Franchise leaders at FLDC 2025 shared how smarter targeting, faster engagement, and AI are reshaping franchise recruitment

M. Scott Morris
3,603 Reads 7 Shares

Challenge the Pros: Ryan Stansbury on Using Technology to Improve The Quality of Franchisee Leads

PJ's Coffee boosts franchisee lead quality with data-driven ads, CRM tracking, and continuous strategy refinement

Franchise Update Media
3,144 Reads 3 Shares

Challenge the Pros: Jon Fischer on Using Technology to Improve The Quality of Franchisee Leads

At Wetzel's Pretzels, tech powers smarter targeting, tracking & virtual touchpoints to boost franchisee lead quality

Franchise Update Media
3,118 Reads 1 Shares

Challenge the Pros: Marita Swift on Using Technology to Improve The Quality of Franchisee Leads

Tech + strategy fuel Big Biscuit's franchise growth: smarter targeting, qualified leads, & strong brand connections

Franchise Update Media
3,073 Reads 1 Shares

Challenge the Pros: Jeff Todd on Using Technology to Improve The Quality of Franchisee Leads

Launch Entertainment boosts franchisee lead quality with tech-driven targeting, AI tools & a seamless CRM process

Franchise Update Media
2,795 Reads 1 Shares

Finding the Right Franchisee Fit for Your Brand

Beyond a proven background and financial qualifications, franchisees should fit a system with a passion for the brand and understanding of the franchise's mission