As of July 1, 2025, the International Franchise Association (IFA) proudly finalized its acquisition of Franchise Update Media (FUM), bringing together two of the top organizations in franchising.

This strategic partnership enhances IFA's commitment to serving the entire franchise ecosystem—franchisors, franchisees, suppliers, and investors—by combining IFA's advocacy, education, and benchmarking expertise with Franchise Update Media's award-winning content, events, and digital reach.

While the vision is strong for bringing value to all of franchising, the brands and teams will continue to operate distinctly. Over time, we'll be delivering more robust insights, amplified industry visibility, and expanded opportunities for collaboration and professional growth.

Learn more about this landmark development in our official press release.

When you've been in franchising for over 30 years, you learn a thing or two. We've learned a lot, which is why we make it easy for you to attract the right people for your business:

• Franchise opportunity seekers look for two pieces of information – how to get started in franchising and what franchise brand is right for them.
• Multi-unit franchisees come to us as the industry resource for content, programs, curriculum and new brands to help them learn, grow, and be inspired.
• Suppliers in almost every industry look to us when they want to put their services in front of franchisors, franchisees, and franchise prospects.
• Ready to take your franchise overseas? Talk to us about international opportunities, including our new European conference.

Advisory board power.

For each individual conference, we assemble and work with an Advisory Board of franchising leaders and influencers to develop relevant and timely content each and every year. The Advisory Board involvement and our commitment to quality content is what makes our conferences the must-attend events in franchising.