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Franchise Sales

The franchise sales process is not just about closing the deal. It’s about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you’ll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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The Human Bean
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The Human Bean
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The Human Bean
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The No. 1 key to selling franchises is having successful franchisees who provide positive reviews.
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When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
  • Franchise Update Media
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The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
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Shift your mindset from “selling” franchises to awarding them to the right candidates
  • Evan Hackel 
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Whether to employ an internal franchise sales team or work with a broker is not an either/or decision
  • Paige Feigenbaum
  • 1,622 Reads 1 Shares
Franchise brokers and FSOs both serve valuable--but distinct--roles in lead generation and franchise recruitment
  • Helen Bond
  • 2,655 Reads 23 Shares
When it comes to awarding a franchise, both franchisors and franchisees should take their time and exercise caution before signing on the dotted line
  • Tim McIntyre
  • 2,918 Reads 35 Shares
How HomeVestors vets potential franchisees: 3 key factors
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How brokers help Floor Coverings International achieve its franchise development goals
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Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
  • Kerry Pipes & Eddy Goldberg
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Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
  • Evan Hackel
  • 2,221 Reads 7 Shares
Movita Juice Bar
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Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
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Franchise recruitment managers who consistently deliver winning results do the following.
  • Art Coley
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Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
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For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 3,247 Reads 6 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 4,156 Reads 1 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
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Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
  • Bob Burg
  • 2,410 Reads 3 Shares
Improve your listening skills with your franchisees and improve your system
  • Evan Hackel
  • 2,988 Reads 16 Shares
The top 7 reasons franchise sales teams fall short—and what to do about it
  • Keith Gerson
  • 4,320 Reads 163 Shares
Franchise Update’s annual Mystery Shopping exercise reveals some old problems and some new solutions
  • Helen Bond
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How HIIT fitness brand Volofit determines what key factors to use to determine its recruitment budget spend
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Jamba®
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Jamba®
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Jamba®
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Three game-changers to look for to grow your brand in 2023
  • Art Coley
  • 3,670 Reads 9 Shares
We asked Mark Bollman, President of Creative Colors International, what key factors his company uses to determine where to spend its recruitment budget
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4 essential tips on how to engage with franchisee candidates to close more deals
  • Art Coley
  • 6,173 Reads 8 Shares
We asked Luis Font, Co-Founder of The Camp Transformation Center, how he has used innovation to enhance his brand’s lead generation and recruiting efforts.
  • Franchise Update Media
  • 7,411 Reads 8 Shares
Selling franchises to younger candidates means offering them more than just financial incentives
  • Evan Hackel
  • 3,834 Reads 35 Shares
6 reasons buying a franchise is not like buying a job
  • Kristen Pechacek
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Are you making any (or all?) of these 5 simple mistakes as a recruiter? Here’s how to stop – and improve your results!
  • Art Coley
  • 3,352 Reads 12 Shares
Is your success at franchise sales the result of practice and skill development, or have you just been lucky all these years?
  • Art Coley
  • 2,837 Reads 11 Shares
How frandev teams are using broker networks to help build their brands in 2022
  • Sara Wykes
  • 4,143 Reads 27 Shares
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