Home Care Assistance Leads the Way in the Senior Home Care Industry

Home Care Assistance is on a mission to change the way the world ages, as the premier provider of in-home, non-medical care and a solid franchise investment.

The nation’s leading senior home care franchise is charting a path to global growth with a winning franchise blueprint and unit economics recently described as “unbelievable,” by a mystery shopper hired by the brand. Average revenue for a Home Care Assistance franchise location that has been open at least 12 months is more than $1,430,307 – in an industry that is only getting bigger, notes Barbara Schuh, vice president of franchise operations for Palo Alto, California-based Home Care Assistance.  

“Baby Boomers won’t peak for about eight to 10 years, so the need for care is continuing to grow,” says Schuh, who provides statistical data that 90 percent of all older adults want to age in place.  “They want to live at home and age. The industry has been growing rapidly, but we haven’t even hit the pinnacle yet. It’s a great time to be a Home Care Assistance franchisee.”

Launched in 2002 by two clinical psychologists and a geriatric care manager, Home Care Assistance was built on the best scientific methods in elder care to fill the industry void with a franchise model that provides compassionate, quality care for seniors. The brand embraces a “positive, balanced approach to aging” with proprietary care programs designed to promote healthy mental and physical activity, reduce stress and boost social interaction. Home Care Assistance focuses on training and retaining the most experienced caregivers in the industry to provide both hourly and live-in nonmedical care services.

“We are champions of aging,” says Schuh. “That is really what we do—not only with our clients but with our caregivers, they are just as important.”

For franchisees, the award-winning Home Care Assistance is a solid investment with a competitive edge. Branded professional retail storefronts attract clients, recruit caregivers, and build referral relations in the communities each agency serves. Franchise territories target key demographics designed to attract longer-term customers, as evidenced by the brand’s average weekly customer invoice of $1,100, versus the industry standard $400 per week.

“Our systems are well tested,” says Schuh. “Our team reviews metrics, KPIs, and conducts site efficiency reviews to measure growth. If franchisees are following our franchise model and engaging in our network, they are put in a great position for monetary gains. We just finished up a phenomenal 2018, with over 20 percent year to year growth with same-store sites – it is very exciting.”

Home Care Assistance also provides franchise owners with an easy exit strategy! Once a franchise owner generates two million dollars in revenue, they become qualified for the Home Care Assistance's Buyback program. Through the Buyback program, a franchise owner can expect to receive four times the amount of their current EBITDA. Schuh says the program has appealed to millennials and other business-savvy professionals looking for second career opportunities later in life.

“It is a really nice way for someone who enjoys working with older adults and wants to give something back and, at the same time, make a little bit of a nest egg from their investment,” adds Schuh. “It’s a great program.”

With 165 locations across the United States, Canada, and Australia, Home Care Assistance is looking to grow strategically with franchise partners who have a passion for older adults and establishing relationships with families and the community.

Health care experience is not required to become a Home Care Assistance franchisee. Franchise owners come from an array of backgrounds, each bringing their own skill sets and knowledge to the brand, backed by support coaches and a tenured team to advise franchisees every step of the way.

“We have an organization of promoters,” Schuh says. “Our franchisees not only love our company, they love, care, and really support each other.  It is a key to the success of the franchise.”

Home Care Assistance is looking to continue expanding in the U.S. and Canada and is targeting the United Kingdom, Germany, Japan, and Australia for future growth.

“We want a global footprint as a franchise organization,” Schuh says.

To learn more about franchising with Home Care Assistance, please visit franchise.homecareassistance.com.

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