What's the downside to getting information from your sales force into your CRM system? If you're like most managers, you'll answer, "Actually getting the information from the sales force."
There are many reasons this seemingly simple task is like pulling teeth. Which ones do you recognize?
More important than the reasons, do you have a plan to rectify this opportunity-costing situation? If the system can be compromised by human factors like these, the best CRM system money can buy won't produce the results that sold you on it.
However, in one step, in as little as a minute, your customers and prospects can take a custom-written, totally branded survey - on any mobile device. And because the best mobile surveys don't require an app to be installed, customers can access the survey through a tablet your rep hands them, a unique QR code they scan with their own mobile, or a customizable URL or link your rep can text them from across the table.
Customers will be more compelled to take a survey when asked in person. This in-the-moment information collection provides instant, high-quality feedback you can't get days or weeks later by email.
Smartphones and tablets simplify data collection by merely requiring reps to ask for one additional minute at the end of their face-to-face meetings. Your dependence on your sales reps' gathering, recording and interpreting the data is over. Mobile surveys pave the way for the objective, timely collection of the data your company needs to stay competitive and profitable.
An ongoing stream of feedback from customers and prospects into a centralized, easily accessible system can give your company a competitive edge in many ways. It can also position your sales reps to earn substantially more money by making them more cognizant of customers' needs, of up-sell and cross-sell opportunities, and of competitive threats. By consistently asking for feedback, your organization could:
This list is nearly limitless, as are the types of questions you can ask through your sales force - your company's eyes and ears with direct customer and prospect contact.
Using any mobile phone or tablet, mobile surveys allow you to experience your company, its products, services, and representatives, in real time, through the eyes of your current and future customers. Perception is reality: which means you should know how your customers and prospects think about your company, your products, and your competitors.
By the end of the day today, you could put in a place an intelligent customer feedback system your sales force could begin using tomorrow. Because there are no apps to install, any mobile device - your reps' or their customers' - can be used to take your survey Here's how:
A company in tune with its customers, with competitive threats, and with newly identified opportunities is a company whose sales reps will earn more money. Period. Obviously, instilling in your sales force the importance and urgency to collect feedback each time they meet with a prospect and with customers is paramount.
Carrot or stick, you know your sales force best. Knowing what motivates your customers and prospects will in turn motivate a now more informed and better prepared sales force to meet more needs... and make more money, for themselves and for your company.
Visit our website to see a full range of applications and case studies, or to create a free survey for your own use.
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