Social Media Roundup: Nov. 22, 2016

Social Media Roundup: Nov. 22, 2016

Interested in Tracking Every TV Mention of Your Brand Name and Logo?

Tracking every mention of your brand on TV just got better. Media measurement company iQ Media has released a platform that allows brands "to search live or historical TV programming for every appearance or mention of their names or logos - or those of their competitors - in both paid (i.e., advertising) and earned media," writes Jason Lynch in Adweek. The platform, which includes spoken-word detection, he writes, also provides an industry first (according to the company) logo recognition technology that can identify whenever a brand is heard or seen on TV. It also can provide demographic, geographic, and time-of-day information and allows brand marketers to correlate the raw data with their internal metrics, he adds. Franchise brands reportedly gearing up to use the new tool include Domino's Pizza and Sonic Drive-In.

Google's New Mobile Search Index: 3 Steps to Success

In October, Google revealed that it would be changing how its algorithms evaluate web pages for mobile search, affecting a brand's SEO ranking. In making the change, Google said it would split its index of web pages into two parts, one for desktop and one for mobile devices. "This is a problem for brands who have stripped valuable content from their mobile sites and it may lead to lower search rankings on mobile devices," writes Mike Tomita, director of demand generation for online marketing at Marketo. Tomita suggests three simple steps to provide a good mobile experience for users and help your search rankings:

  1. Create a mobile-optimized website
  2. Optimize your visitors' mobile experience
  3. Don't skimp on content

Pinterest Introduces "Explore" To Display Popular Pins and Native Videos

Last week Pinterest rolled out Explore, a new feature that "surfaces" (displays) popular pins, as well as native videos, to users. Pinterest claims 150 million monthly users, up from 100 million just a year ago. Explore is intended to introduce new ideas, videos, and tastemakers that a user normally wouldn't have found, writes Ken Yeung on VentureBeat. He says that while Explore has existed since April, the new version includes more features and greater personalization capabilities. For brand marketers, he notes, "While the content in this space will be populated by tastemakers, the videos will also include advertisements that will play automatically, featuring marketing messages from American Express, Macy's, Sony Pictures, and others."

Facebook Page Layout Updates for 2016

Here's a video tour that will help you understand the latest version of your Facebook Business Page. The 6:39-minute video, posted by Keri Jaehnig on Idea Girl Media, explains all the features of the most recent Business Page format updates, how the Apps and Tabs are arranged on the page, and the newest features, including how to use the very useful call-to-action button. There is also an overview of the differences between the desktop and mobile versions of the Business Page, which is important to understand since so many users will be experiencing your Page on mobile devices.

Daniel Lieberman helps companies, organizations, and individuals use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Based in Shelburne Falls, Mass., he also is the founder and CEO of Spelt Gourmet, the home of creative wheat-free cooking. Visit danieljlieberman.com Contact him at 413-489-1818 or daniel@danieljlieberman.com.

Share this Feature

Reader Reactions:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

Xivic Business Opportunity

Xivic
XIVIC IS YOUR FRANCHISE DIGITAL PARTNER. Empower your customers. Build...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

FranchiseGrade.com Business Opportunity

FranchiseGrade.com
FranchiseGrade.com is the leader in competitive market research and...

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

919 Marketing Business Opportunity

919 Marketing
919 Marketing Co. is a national content marketing, PR and social media...

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 11-13, 2017 Intercontinental, Atlanta, GA. Over 350 franchise...

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)