Tracking every mention of your brand on TV just got better. Media measurement company iQ Media has released a platform that allows brands "to search live or historical TV programming for every appearance or mention of their names or logos - or those of their competitors - in both paid (i.e., advertising) and earned media," writes Jason Lynch in Adweek. The platform, which includes spoken-word detection, he writes, also provides an industry first (according to the company) logo recognition technology that can identify whenever a brand is heard or seen on TV. It also can provide demographic, geographic, and time-of-day information and allows brand marketers to correlate the raw data with their internal metrics, he adds. Franchise brands reportedly gearing up to use the new tool include Domino's Pizza and Sonic Drive-In.
In October, Google revealed that it would be changing how its algorithms evaluate web pages for mobile search, affecting a brand's SEO ranking. In making the change, Google said it would split its index of web pages into two parts, one for desktop and one for mobile devices. "This is a problem for brands who have stripped valuable content from their mobile sites and it may lead to lower search rankings on mobile devices," writes Mike Tomita, director of demand generation for online marketing at Marketo. Tomita suggests three simple steps to provide a good mobile experience for users and help your search rankings:
Last week Pinterest rolled out Explore, a new feature that "surfaces" (displays) popular pins, as well as native videos, to users. Pinterest claims 150 million monthly users, up from 100 million just a year ago. Explore is intended to introduce new ideas, videos, and tastemakers that a user normally wouldn't have found, writes Ken Yeung on VentureBeat. He says that while Explore has existed since April, the new version includes more features and greater personalization capabilities. For brand marketers, he notes, "While the content in this space will be populated by tastemakers, the videos will also include advertisements that will play automatically, featuring marketing messages from American Express, Macy's, Sony Pictures, and others."
Here's a video tour that will help you understand the latest version of your Facebook Business Page. The 6:39-minute video, posted by Keri Jaehnig on Idea Girl Media, explains all the features of the most recent Business Page format updates, how the Apps and Tabs are arranged on the page, and the newest features, including how to use the very useful call-to-action button. There is also an overview of the differences between the desktop and mobile versions of the Business Page, which is important to understand since so many users will be experiencing your Page on mobile devices.
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