Tropical Smoothie Cafe Lands 51 Franchise Agreements In First Quarter

Tropical Smoothie Cafe Lands 51 Franchise Agreements In First Quarter

Tropical Smoothie Café has been on the grow this year. The concept negotiated 51 new franchise agreements in the first quarter of this year. The deals represent 51 cafés that will expand the and smoothie franchise in Atlanta, Detroit, Providence, Miami, Charleston, SC, and Fayetteville, NC. The brand also reported a 12.31-percent growth in same-store sales over the first quarter of last year.

"We had great momentum heading into 2015 after reporting incredibly strong results last year, including positive comp sales of 11.4 percent and our highest average unit volume of more than $526,000 -- with the top 50 percent reporting an AUV of $669,000," says Mike Rotondo, CEO of Tropical Smoothie Café. "Clearly, Tropical Smoothie Café is well-positioned to continue our aggressive growth and reach our goal this year of signing franchise agreements to develop an additional 150 new locations."

Multi-unit franchisees Kathy and Sherman Dye are developing 10 Tropical Smoothie Café locations over five years, with two currently open in Greater Raleigh, NC. The former Burger King franchisees were attracted to the brand because of its simple business model and low development costs.

"As trends have moved away from and fried and we looked at other concepts, we realized we could develop four or five Tropical Smoothie Café locations for the price of developing just one in the past," says Sherman Dye, who has spent nearly three decades in the business. "When you remove things like fryers, broilers, and shake machines -- which add a lot of complexity to operations and not much to the bottom line -- you get a very simple model. But with Tropical Smoothie Café, our customers still feel like they get a rich-tasting, high-quality product for a great value."

Tropical Smoothie Café officials say they have plans to exceed 500 stores nationwide and franchise agreements for an additional 150 new locations. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.

Interested candidates should have business experience, preferably in the restaurant industry; $100,000 in liquid assets and a minimum net worth of $300,000; and an initial investment of between $165,940 and $414,685. The healthy fast franchise currently boasts an average unit volume (AUV) of more than $526,000 -- the highest in the company's 17-year history -- with the top 50 percent reporting an AUV of $669,000.


Viewer Response:

comments powered by Disqus

Top Opportunities »

Subscribe »

Multi-Unit Franchisee Magazine

The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.

Attend »

Multi-Unit Franchising Conference

Multi-Unit Franchising Conference

APR. 23-26, 2017 | Caesars Palace, Las Vegas, NV

A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)