True Perspective: Adversity Brought Focus and Balance to Charles Loflin

Cancer was a wakeup call for Charles Loflin. He was a successful businessman in 2009 going from one accomplishment to the next. Then his wife discovered she had cancer and it quickly brought life into perspective.

"That was a real sobering wake-up call for me," says the 45-year-old today, who quickly realized there was more to life than operating a successful business.

Together the Loflins faced the cancer, beat it, and his wife is now a cancer-free survivor. But that wasn't the only outcome of this life-changing event. Loflin had just opened two very successful Einstein Bros. stores and had five more to go in his agreement. He sold those stores back to the company, refocused exclusively on Wingstop, and began spending more time and enjoying his wife and two children.

"I'm a very driven person. I want to be the best franchisee, I want to be the most successful at what I do, I want the highest scores in the system," he says, "but not at the expense of passing up other good things in my life like my family." He says he has been blessed by "simplifying his life," and in fact, has been growing his Wingstop empire at a healthy clip since the last time we visited with him (MUF 2009, Q2).

His most recent activity has been his expansion into the Phoenix market. Five of his 35 stores are in Phoenix, and he plans to open between six and eight more there by the end of 2014. Loflin was the first franchisee to take Wingstop outside the Dallas market and has remained a dominant player in the system's Texas market. He's still based in San Antonio, with all his other units in South and Central Texas.

"The Phoenix deal just made sense for me," he says. "I'm always in contact with the corporate office and I'm always looking at opportunities. I'm pretty happy with what I've got, but if the right opportunity comes along I will definitely consider it, and that's what happened in Phoenix."

It's not just about making money for Loflin, who describes himself as a "boring person." He says, "I do like to compete and I love battling to be the highest-grossing store in the chain, but I also want to provide a great product and great service. I like to say at the end of the day that I don't put dollars in the bank, I put transactions in the bank."

Loflin's 35 stores provide jobs for more than 680 employees and serve thousands of customers each week. He's in his stores regularly, in his uniform, observing and encouraging his crews. "It's not a power trip. I like being there and being a part of a operating," he says. "Again, it's not about the money, but about creating opportunities and providing great and service."

Today he's enjoying a well-balanced life, spending more time with his wife and attending his kids' sporting events. It's a good place to be.

As for his focus on his business, he's still doing well. One of his stores topped $2 million in sales last year and another is the top-grossing store in the Wingstop system. Says Loflin, "My goal is to finish each day at each store by being better than we were yesterday."

Name: Charles M. Loflin
Title: President
Company: San Antonio Wings
No. of units: 35 Wingstops
Age: 45
Family: Wife and 2 children
Years in franchising: 16
Years in current position: 16

Social Reach:

Viewer Response:

comments powered by Disqus
 

Hot Opportunities

Bricks 4 Kidz Franchise Opportunity

Bricks 4 Kidz
Bricks 4 Kidz provides project-based programs designed to teach principles...

Add
Pet Supplies Plus Franchise Opportunity

Pet Supplies Plus
With over twenty-five years of successful retail franchise experience and...

Add
Archadeck Franchise Opportunity

Archadeck
Archadeck is proud to be North America's leading designer and builder of...

Request Information
Minuteman Press International Franchise Opportunity

Minuteman Press International
Minuteman Press has been the leader in the printing & graphics...

Request Information
Jimmy John's Gourmet Sandwich Shops Franchise Opportunity

Jimmy John's Gourmet Sandwich Shops
Jimmy John's franchise success is built upon an unyielding commitment to...

Add
Sylvan Learning Center Franchise Opportunity

Sylvan Learning Center
Sylvan Learning, America's #1 provider of supplemental education services.

Add
Oxi Fresh Franchise Opportunity

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's...

Add
Papa Murphy's Take 'N' Bake Pizza Franchise Opportunity

Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is...

Add

The Franchise Buzz:


A Franchise Update Media Group Production Franchise Update Media Group | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2014. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3
0
Your Request List:
No Opportunities Saved