Customer service is mostly average, mediocre, or worse. I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic. When speaking to groups of CEOs recently, the attendees indicated that customer service is "not rocket science." The reality is many of their employees are not delivering the basics. It is tough to move on to a discussion of "customer experience" when the basics are not the standard.
Here is my list of the 12 fundamentals of customer service. The list is short and to the point - no need to elaborate on simple steps that should be the norm for all teams interacting with your customer.
Check your daily interactions against these 12 fundamentals. My guess is you need either a brush up or a complete overhaul just to get the basics right with every customer, everyday, and every time.
Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues, and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Manager's Role and Personal Power. Her recent book is Exceptional Customer Service - Going Beyond Good Service to Exceed the Customer's Expectations.
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