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An established sales professional has mastered networking and thrives on helping businesses reach their goals.
  • BirthdayPak
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Last month's Franchise Leadership & Development Conference returned to Atlanta for the largest event in 18 years, boasting a total of 460 attendees and close to 300 franchisors, representing 169 brands.
  • Franchise Update Media
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For years we've expected prospects to apply to an online form to generate a lead. Today, viewers are much more dynamic on their approach. Franchising.com gives viewers many ways to make the franchise connection.
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As a Wireless Zone franchisee, you'll have the distinct privilege and opportunity to keep your community connected. And not just with cell phones, smartphones and tablets, but with the very latest wireless connectivity devices available.
  • Franchise Update Media
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Burger 21® is an award-winning fast casual franchise concept featuring 21 chef-inspired burger creations, hand-crafted signature shakes, fresh salads and so much more.
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The fitness industry is on an undeniable tear. In 2014, Entrepreneur magazine singled out the fitness franchise industry as one of the key sectors that showed gains in a sluggish economy.
  • Franchise Update Media
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Waxing is a fast-growing segment of the ever-expanding salon industry. As it continues to gain in popularity – for women and men, young and old–a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
  • Franchise Update Media
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'WOW' was the tagline in the first email I opened this morning. Our VP of Business Development sent a company-wide message to announce that a franchise customer had signed a big franchisee deal - 100 stores with an option for another 50
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As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
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Most people receive their monthly natural gas bill from their local utility, open it up, look at the total cost, get mad about it, and then write a check for the total amount. Since most of you have always relied upon your local utility to supply the natural gas for your business, you do not believe that you have a choice. WRONG! In most locations around the United States you do have a choice.
  • By: Jim Isenhour
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Social Media has certainly proven to be a fantastic medium to cross-reference opinions, insight and perspectives. I often utilize Social Media to gain varying thoughts from both within and outside the franchise community.
  • By Paul R Segreto
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Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • By Paul Segreto
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As there is an unnatural rise in the federal debt level in the US, an increasingly large number of people are turning to debt relief companies for help. While there are people who are looking for authentic debt consolidation firms for help, there are some other class of people who are pondering over the prospects of opening a franchise debt consolidation business.
  • By Steven Roberts
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Before you become a franchise business owner, you need to do your homework. After all, starting a franchise is a lot of work. You need to make sure that you're making the most out of your time!
  • Lesley D'Arcy
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As the economy starts to turn around, franchisees often find themselves in need of funds to expand. As consumer demand increases and expansion makes more sense, the challenge of how to finance growth can create new dilemmas.
  • By: Stephen J. Sheinbaum
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I was recently asked the question, "How do you convince small business owners that social media is a must-do? It wasn't difficult to answer as it's something I'm asked almost every day, and my answer remains the same. The reason? Quite simply, it works!
  • By Paul Segreto
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Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they're doing their due diligence. Here's how I advise them...
  • By Paul Segreto
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A look at today's franchise candidates will reveal they are more sophisticated, better educated, and more technologically advanced than ever before. In addition, and even more so because of the economic downturn over the past few years and subsequent slow recovery, they are extremely cautious.
  • By Paul Segreto
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Owning and operating a small business was once the exclusive domain of the risk takers of the business world. The true entrepreneur had a distinct flair for creativity, innovation and vision. He, and I emphasize "he", knew how to operate outside-the-box. He knew how to make things happen. Many times, this individual had little choice as he knew from an early age he would be responsible for shaping his future and for making it on his own. Formal education was usually limited and often just a far-fetched dream. Corporate life was not even an option. Besides, he couldn't be told what to do, how to do it and when to do it. No way. No how.
  • By: Paul Segreto
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As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
  • By: Paul Segreto
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What is Franchise Social Media? Basically, it's more than just social media. It's the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It's unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity.
  • By Paul R Segreto
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