Attendees at Franchise Update's Leadership & Development Conference can opt to have their sales and recruitment efforts mystery shopped in advance of the conference in 5 different categories crucial to franchise development. This year 165 brands chose to be mystery shopped by independent third parties.
The purpose of the mystery shopping, which Franchise Update Media has conducted for years, is to provide insight and opportunities for the participating franchisors to improve their business practices based on industry benchmarks.
The top performers in each category were honored as STAR Award winners at a dinner banquet on the final evening of the conference. They also will be profiled in the upcoming fourth quarter issue of Franchise Update magazine.
In addition to honoring the top winners, we salute the Top 20 in four of the categories, and the Top 10 in Franchisee Satisfaction for their industry-leading recruitment and development efforts this year.
Not shown below are the winners of Best Overall Performance. First place went to Captain D's Seafood, and Second Place to Pinot's Palette. Best Overall Responsiveness went to BrightStar Care.
Telephone Prospect Follow-Up
- Wild Birds Unlimited
- FirstLight Home Care
- Big Frog Custom T-Shirts
- BrightStar Care
- PuroClean
- Huddle House
- Teriyaki Madness
- Handyman Connection
- CruiseOne Dream Vacations
- InXpress
- Floor Coverings International
- Pinot's Palette
- Recycled Granite
- Chem-Dry Carpet Cleaning
- Merlin 200,000 Mile Shops
- Sport Clips
- Captain D's Seafood
- Go Mini's Moving & Portable Storage
- Pump It Up
- SpeedPro Imaging
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Website Prospect Follow-Up
- Capriotti's Sandwich Shop
- Checkers/Rally's
- BrightStar Care
- Panchero's Mexican Grill
- Chem Dry Carpet Cleaning
- Camp Bow Wow
- Captain D's Seafood
- Big Frog Custom T-Shirts
- Teriyaki Madness
- Fit36
- Costa Vida Fresh Mexican Grill
- R Taco (Rusty Taco)
- Bach to Rock
- Bar Louie
- Johnny's Italian Steakhouse
- Pinot's Palette
- Charter Fitness
- Primrose Schools
- Right at Home
- Scooter's Coffee
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Website Best Practices
- Mighty Auto Parts
- Smoothie King
- Tropical Smoothie Cafe
- Togo's Sandwiches
- Shelf Genie
- FirstLight Home Care
- Floor Coverings International
- Christian Brothers Automotive
- Bach to Rock
- Oxi Fresh Carpet Cleaning
- Epcon Communities
- Sport Clips
- American's Swimming Pool Co.
- PostNet
- Moe's Southwest Grill
- Meineke Car Care Centers
- Fastsigns International
- Chem-Dry Carpet Cleaning
- Captain D's Seafood
- Taco John's
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FDD Grade
- Zaxby's
- Primrose Schools
- Christian Brothers Automotive
- Interstate Batteries
- Big Frog Custom T-Shirts
- Sport Clips
- Goldfish Swim School
- Pinot's Palette
- Ben's Soft Pretzels
- Great Clips
- McAlister's Deli
- Waxing the City
- Fastsigns International
- Nothing Bundt Cakes
- Massage Envy
- The Melting Pot
- Le Duff America
- Wild Birds Unlimited
- All American Pet Resorts
- Planet Fitness
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Franchisee Satisfaction
- Home Instead Senior Care
- Fastsigns International
- Wild Birds Unlimited
- CruiseOne Dream Vacations
- Christian Brothers Automotive
- Zaxby's
- Pinot's Palette
- Pinch A Penny Pool Patio and Spa
- Two Men and a Truck
- Captain D's Seafood
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