Burger 21 Franchise Opportunity

Financial Information:

Cash Investment: $250,000
Net Worth: $600,000
Franchise Fee: $40,000
Total Investment: $448,247 - $1,175,164

Available Markets:

United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

yond the Better Burger.

Burger 21® is an award-winning fast casual franchise concept featuring 21 chef-inspired burger creations, hand-crafted signature shakes, fresh salads and so much more. Combining a vast selection of innovative gourmet recipes and an atmosphere with fast, high-touch service, Burger 21 is simply a concept above the rest.

Backed by experienced franchising experts and foodservice operators, Burger 21 offers many reasons to invest:

  • Burger 21 customersA $1.46M average unit volume
  • 30+ years of franchise experience
  • Its own "Beyond the Better Burger" category
  • Named one of Entrepreneur magazine's Top New Franchises of 2016
  • A new burger and shake offered on the 21st of each month

Burger 21's creations appeal to all audiences and ages, particularly women and kids who often cast the "veto vote" when selecting a restaurant. Who wouldn't find something to love on the menu? Guests can choose from 10 hand-crafted Certified Angus Beef® burgers made from fresh ground chuck, 10 unique non-beef burgers made with sushi-grade Ahi Tuna, shrimp, turkey, chicken and black beans, as well as a rotating 21st burger of the month provide a taste experience beyond the better burger for all ages.


Leveraging 30+ years of franchising experience, Burger 21 has developed training systems and support to assist in its franchisees' success. Franchisees are guided each step of the way with support in real estate, site selection, construction and design, purchasing and distribution, training, in addition to an ongoing support network with our marketing and operations teams.


A modern look and feel, coupled with hints of nostalgic diner elements, make Burger 21 comfortable and inviting. With booths, high-top tables and shake bar seating, there is a variety of guest seating inside and out.

Unique to Burger 21 are its shake and sauce bars - clearly marked as "B shaken" and "B saucy" - featuring chef-inspired recipes that complement any meal. The shake bar is the focal point of the restaurant and has a retro feel with mosaic tile. The sauce bar features a large variety of dipping sauces that offer unique flavors to accompany guests' regular or sweet potato fries.

Each Burger 21 is designed to fit the space while incorporating our standard design features:

  • Design 1: 2,200-3,000 sq. ft. - a traditional endcap or inline space
  • Design 2: 2,000+/- sq. ft. - urban style inline/endcap
  • Design 3: 3,500+ sq. ft. - free-standing units with full-service bar
  • Design 4: Non-traditional location in airports, arenas, stadiums, etc.
  • High exposure sites and endcaps are preferred
  • 45-60 dedicated parking spaces
  • Minimum of 30 ft. store frontage


Recognition for Burger 21 includes being:

  • Burger 21 burgersNamed one of Entrepreneur magazine's Top New Franchises of 2016
  • Ranked on Fast Casual's Top 100 "Movers and Shakers" for the last three consecutive years
  • Acknowledged as one of Fast Casual's "Top 25 People" of 2014 for Burger 21 Founder and President Mark Johnston's strategic leadership in the brand's growth and development. Burger 21 also was named one of QSR's "Best Franchise Deals" of 2014.

a franchisee.

Burger 21 is seeking qualified franchisees to join its growing "Beyond the Better Burger" franchise.

Franchisee Profile:

  • Single and multi-unit operators
  • Foodservice and/or restaurant experience preferred
  • Passion and commitment to exceptional guest service
  • Minimum liquidity of $250,000 and a net worth of $600,000 per unit
  • Credit score of 650 or higher

Franchise Terms*

  • Franchise Fee - $40,000 ea. (1-3 units)/$35,000 ea. (4-6 units)/$30,000 ea (7+)
  • VetFran & DiversityFran discounts available
  • Term - 10 years with 5 year successor options
  • Royalty Fee - 5% of monthly gross sales
  • Marketing Fee - 1% to Advertising Fund, 3% to be spent at local level

*Disclosed in Items 6 and 7 of our Franchise Disclosure Document (FDD). Please contact us for a full copy of our FDD.

Social Reach:

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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