<p>Technology has revolutionized the way the franchise industry lives and breathes. Whether it's managing and growing a franchise business or simply developing better ways to reach and serve customers, technology has been a game-changer. As technology continues to evolve you need to stay current on the tools and techniques that can directly affect your bottom line and ROI as you grow your franchise operations.</p>
<p>You needn't look any further for the kinds of resources and information you need to know about technology tools that can impact your growing franchise business. Here you'll find the latest and most up-to-date articles, reviews, and insight that can help you gain a technological edge.</p>
By Daniel Lieberman | Read Full Story
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
By Lisa Wehr | Read Full Story
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
By Darrell Johnson | Read Full Story
The other night I told one of my daughters, who is in college, that I was going to the IFA convention and would be gone about a week. She asked me why even have conferences, and why business people travel anymore, because with all the technology out there people can communicate almost like it was in person (we Skyped with her for the last five months when she was in Argentina).