By Lisa Wehr | Read Full Story
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
By Darrell Johnson | Read Full Story
The other night I told one of my daughters, who is in college, that I was going to the IFA convention and would be gone about a week. She asked me why even have conferences, and why business people travel anymore, because with all the technology out there people can communicate almost like it was in person (we Skyped with her for the last five months when she was in Argentina).
Multi-Unit Franchisee | Read Full Story
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.