New CEO at Contours Express Sees Tremendous Growth Potential for Fitness Business
Contours Express Set to Grow Size of Company Using Campaigns Comparing Benefits of Real Weights to Hydraulic Exercise Equipment
NICHOLASVILLE, Ky.--(BUSINESS WIRE)--Contours Express, a women's circuit training gym franchise second only to Curves International, welcome's their new CEO, Jose I. Perez, Jr. Mr. Perez enters his new position with plans to educate consumers on the difference between weight-bearing exercise machines like those used by Contours Express versus the hydraulic exercise equipment used by most women gym franchises.
Mr. Perez' stated goal for Contours Express in the next few years is to take the company from its current US gym number near 300, to over 1,000 US franchise locations.
"Given that the obesity problem in our nation has reached epidemic proportion, we see tremendous growth potential for years and decades to come," said Perez. Industry experts say that fitness centers account for nearly $18 Billion and weight loss is a $58 Billion business that is growing at a rate of 16% annually for some segments, and the US Department of Heath and Human Resources estimates that at least 64% of adult Americans are overweight.
"Contours Express offers the finest and most effective exercise equipment available, with machines that use real weights that were especially designed, sized and engineered for women. Most of the other women's gyms use hydraulic equipment with what amounts to an automobile shock absorber doing the work," added Perez. Experts agree that strength training using weights is the preferred method to get and keep fit, and to manage weight. They also agree that aerobic-based exercise programs that rely on hydraulic equipment are not as effective for weight loss and weight management.
Contours Express recently formed national alliances with The Breast Cancer Research Foundation, donating over $100,000 for the franchised system's first event in support of finding a cure in our lifetime. The company also recently released Chicken Soup for the Soul Supplements for the Contours Express Member, a book that is a "Guide to Weight Loss and Emotional Gain" and features the signature Contours Express 29-Minute Express Workouts, and the publishing company's new line of natural supplements.
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