Menchie's Celebrates the Holiday Season by Launching Exclusive Gingerbread Flavor

December 07, 2010 // Franchising.com // Encino, CA - Making the holidays a little sweeter, Menchie's, the nation's fastest-growing self-serve frozen yogurt store, has unveiled the newest addition to their already vast menu of frozen yogurt flavors – gingerbread.

Throughout the month of December, participating Menchie's locations across the country will be offering its proprietary gingerbread frozen yogurt, made under the Menchie's private label. To complement the new nonfat, kosher flavor, crushed candy canes, red hots, gum drops, and other holiday goodies will be offered at the toppings bar. In celebration of this new seasonal flavor, Menchie's is encouraging families to come in and create their own gingerbread house with frozen yogurt.

"We created the gingerbread flavor as a way to help rekindle the feelings of the holiday season, but with a twist," said Amit Kleinberger, CEO of Menchie's Group, Inc. "Building a gingerbread house is a holiday tradition and we want to bring back those happy memories through our frozen yogurt and toppings. Menchie's is focused on providing a family-friendly atmosphere and this is a great way to tie the two elements together."

Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candy and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's success comes from helping customers create memories in an environment that is warm and welcoming and from its family-friendly atmosphere. The interactive store experience, relaxing indoor and outdoor seating areas (some of which contain fire pits), and enjoyable music create the ideal place for families to gather every day. To make the experience a little sweeter, Menchie's frequently provides free stickers and balloons to children at the store.

Menchie's was founded in 2007 by husband and wife team, Adam and Danna Caldwell. While dating, Adam gave Danna the nickname "Menchie," under the impression that it meant "blessing." The couple embraced the nickname and decided it was the perfect name for their business.

ABOUT MENCHIE'S

Menchie's mission statement is "we make you smile". Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends can gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. Menchie's has more than 55 locations open, with an additional 60 currently in development, and is poised to total more than 75 locations by the end of the year. Menchie's has also begun international expansion, with two stores open in Canada, and has plans to operate stores in Japan, Mexico and Australia in early 2011. For more information, including franchising opportunities, visit www.menchies.com.

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