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Baskin-Robbins Rings in the New Year by Introducing Chocolate Escape Ice Cream as First New Flavor of 2011

By: Baskin-Robbins |  3 Shares     91 Reads

The January Flavor of the Month is the Perfect Way to Escape the Winter Doldrums

CANTON, Mass., Jan. 4, 2011 // PRNewswire // -- Starting off the New Year with a bang, Baskin-Robbins, the world's largest chain of ice cream specialty shops, today introduced its newest flavor creation, Chocolate Escape ice cream. The January Flavor of the Month is a dream-come-true for chocolate and ice cream connoisseurs, with chocolate ganache cake and chocolate chunks nestled within a velvety pairing of Baskin-Robbins' signature extra-rich, creamy chocolate and Swiss chocolate ice creams.

"Who says you can't indulge after the New Year?" said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "When crafting the first new flavor of 2011, Baskin-Robbins strove to find a unique way to marry many different layers of the ultimate comfort flavor, chocolate, and offer dessert enthusiasts a sumptuous treat that beats the post-holiday blues."

In Baskin-Robbins stores nationwide during the month of January, Chocolate Escape ice cream is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Chocolate Escape home to enjoy with family and friends or create their own specialty ice cream desserts.*

"If Chocolate Escape is any indication, consumers can expect our 2011 Flavor of the Month ice cream program to be the most innovative and decadent yet," adds O'Mara. "With a wide range of new ice cream flavors that incorporate the latest seasonal ingredients and imaginative mix-ins, we promise to take consumers of all ages on the ultimate ice cream lovers' journey this year."

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

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