While Franchise’s Hot US Sales Experience Steady Increase as International Openings Continue

July 05, 2012 // Franchising.com // Despite only one quarter of 2012 being on the books, Wing Zone has experienced a hot streak like no other in the brand’s 21-year history. Not only are U.S. comp sales seeing record increases, but Wing Zone’s international footprint continues to widen with a strong global presence.

In 2011, the franchise that offers flavor experiences for takeout and limited dine-in, opened three stores in Panama along with a location in Saudi Arabia and the Bahamas. On the docket for 2012 are new locations in Panama, Dominican Republic, Malaysia, Dubai and Russia.

“Our growth in 2012 will be two-fold, as we focus on both international and U.S. expansion. Our expansion is fueled by our flexibility in with new footprint models and better build-out efficiency,” said Matt Friedman, CEO and Founder of Wing Zone. “Our new designs support franchisees who want to scale their business. Now, they can start with one model and advance to another. This provides more flexibility in design and real estate options.”

Wing Zone’s upgraded units come in two models, a traditional in-line, limited seating and takeout restaurant and a 1,200 square foot free standing drive thru footprint. The original design features a box between 1,000 and 1,500 square feet, typically reserved for inline “A” locations in Big Box National Retail Centers (Publix, Kroger, Wal-Mart, Target). The total Investment for this model is between $ 200K-300K. The newly upgraded ground-up model is located near National Big Box retailers like Publix or Lowes and costs $450K.

“We are flooded with inquires, as experienced international operators look to lock up top-tier territories and are impressed with the flexibility of our model,” Friedman said.

In 2011, Wing Zone also went full-force with new branding, during which the chain launched its new focus on flavor while identifying its restaurants as an experience, called Flavorholics Unite. Wing Zone’s 15 flavor names got an overhaul to position Wing Zone as the flavor masters in the wing category. Its Facebook fans had a hand in helping the company select its newest flavor names, renaming flavors Mild, Medium and Hot to Tame, Buffalo Bliss, and Hot Shot – all now proprietary to Wing Zone.

“We want a single idea to come to mind when people think of Wing Zone,” Friedman said. “And that’s flavor.”

About Wing Zone

Wing Zone was founded in 1991 at the University of Florida by Matt Friedman and Adam Scott, who were Flavorholics that loved great and amazing flavors. The Wing Zone franchise was born in their fraternity house kitchen and the concept started by delivering to fellow college students. After opening several Wing Zone locations around college markets, Scott and Friedman began offering franchises in 2000. Wing Zone now has nearly 100 locations open across the U.S, Panama, Bahamas, and Saudi Arabia, with Dominican Republic, Malaysia and Dubai all scheduled to open in 2012. For more information about Wing Zone visit www.wingzone.com.

###

Social Reach:

Viewer Response:

comments powered by Disqus
 

Wing Zone »

Wing Zone is one of the nation's fastest-growing takeout/delivery chains -- known for its 25 award-winning flavors of fresh, cooked-to-order chicken wings, fingers, chicken sandwiches, burgers and more.

Browse:

  1. Business Overview
  2. Franchise News



Hot Opportunities

Archadeck Franchise Opportunity

Archadeck
Archadeck is proud to be North America's leading designer and builder of...

Request Information
Sylvan Learning Center Franchise Opportunity

Sylvan Learning Center
Sylvan Learning, America's #1 provider of supplemental education services.

Add
Minuteman Press International Franchise Opportunity

Minuteman Press International
Minuteman Press has been the leader in the printing & graphics...

Request Information
Oxi Fresh Franchise Opportunity

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's...

Add
Pet Supplies Plus Franchise Opportunity

Pet Supplies Plus
With over twenty-five years of successful retail franchise experience and...

Add
Papa Murphy's Take 'N' Bake Pizza Franchise Opportunity

Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is...

Add
Doc Popcorn Franchise Opportunity

Doc Popcorn
Doc Popcorn is revolutionizing the way people snack in high-traffic...

Add
Jimmy John's Gourmet Sandwich Shops Franchise Opportunity

Jimmy John's Gourmet Sandwich Shops
Jimmy John's franchise success is built upon an unyielding commitment to...

Add

The Franchise Buzz:

A Franchise Update Media Group Production Franchise Update Media Group | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2014. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3
0
Your Request List:
No Opportunities Saved