January 02, 2013 // Franchising.com // Reston, Va. – In order to improve efficiencies within lead generation and management, Wings Etc. has partnered with FranConnect, the leading provider of franchise management systems. FranConnect’s integrated and comprehensive suite of applications provides the following solutions: franchise development, franchisee performance and royalty management, franchisee collaboration/training, franchise operations, franchise marketing, franchise e-commerce and more.
Founded in 1994 in the South Bend, IN region, Wings Etc. gained notoriety when the founder’s signature “Jumbo Buffalo Wings” received the “Best Wings” accolade – an award it has won for 18 consecutive years – from the South Bend Tribune’s annual readers’ poll. The sports-themed pub and restaurant has grown to 22 locations throughout Indiana, Illinois, Michigan, and North Carolina. An increase in leads required an upgrade from an internally managed excel document. To improve this process, Wings Etc. invested in FranConnect’s CRM and lead management tools.
“Partnering with the leader in the industry has allowed us to capitalize on more leads and better manage our franchise by giving us a centralized platform that is easy to use with multiple people involved,” says Robert Hensmann, Executive Vice President and CFO of Wings Etc. “We were drawn to FranConnect for its specialization in franchising and also for the wide variety of tools it offers. We definitely plan to incorporate more services in the near future.”
With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors’ feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.
FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary productsthat all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.
FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider’s perspective to the company. Wings Etc. and FranConnect mark what they hope will be the beginning of a long relationship.
“Each one of our clients has unique challenges and needs associated with various parts of the business, and we look forward to working with Wings Etc. to learn the intricacies of the franchise and build the custom solutions to help them grow,” said Gerson. “As we develop and implement management systems for companies like Wings Etc., we are simultaneously perfecting our services and evolving as a supplier in the franchise industry.”
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com
Wing Etc. Restaurant & Pub is a sports bar concept that first gained notoriety when, in 1994, Founder Jim Weaver's signature "Jumbo Wings" beat out a host of buffalo wing competitors in the South Bend (IN) Tribune's "Best Wings" annual readers’ poll. It's a title Wings Etc. has won for 18 consecutive years, and the chain's popularity with South Bend sports fans-and those graduating from its famed local university-has propelled Weaver's concept from a single Mishawaka location into a multiregional franchise company operating 22 pubs in Indiana, Michigan, Illinois and North Carolina. The chain features wings, ribs, char-grilled burgers, hot oven subs, wraps, salads, flatbreads and popular appetizers, as well as kid's meals, daily lunch specials, daily drink specials, and full bar service, all offered in a casual, friendly, HDTV-filled, sports-themed restaurant. For more information, visit www.wingsetc.net.
Fishman Public Relations