ATLANTA - Jan. 30, 2013 - (BUSINESS WIRE) - Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has selected Engauge, a full-service marketing agency for the digital and social age, as its media agency of record. The agency has already begun to work on the company’s national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores.
“With their innovation, adaptability and creativity, we found Engauge to be a perfect fit for the Moe’s culture,” said Paul Macaluso, Chief Marketing Officer for Moe’s Southwest Grill. “They’ll help us target national television for the first time and make the most of our budget in the process.”
Moe’s media initiative will include national television starting in March on networks such as CBS Sports, E! and TNT, to name a few, as well as programmatic buying for display and mobile advertising utilizing the Engauge trading desk.
“There is explosive growth at Moe’s,” said Nick Bandy, Chief Executive Officer of Engauge. “It’s an exciting time to be working with them — and a critical time. Now more than ever, it’s important to strategically focus media budget in order to reach people at the right place and time.”
Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 480 locations in the U.S. and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.
Engauge is a full-service marketing agency for the digital and social age. They help grow clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The agency’s client roster includes Nationwide Insurance, Coca-Cola, Chick-fil-A, UPS and Cisco Systems. Engauge, which has offices in Atlanta, Columbus, Orlando, Pittsburgh and China, is a portfolio company of Halyard Capital.
Moe’s Southwest Grill