Longtime Fan Helps Launch the “ReinCONEation” of Fan-Favorite from the Flavor Graveyard
BURLINGTON, Vt. - May 17, 2013(BUSINESS WIRE) - What is the proper grieving period for a dearly departed... ice cream flavor? Regardless, for Ben & Jerry's fans who have counted White Russian as one of their favorite Ben & Jerry's flavors, the time for mourning is over! After years of dealing with the loss, laying flowers at the flavor’s headstone at the Ben & Jerry’s Flavor Graveyard, and writing to the company asking for the flavor to come back, the fan-favorite White Russian is being reinCONEated! Fans can celebrate by stopping by their local scoop shop across the country to taste the sweet surprise.
White Russian, a smooth and intense coffee liqueur ice cream, was available in pints and in scoop shops from 1986 through 1996 before being laid to rest peacefully in the Flavor Graveyard, after trailing other flavors in popularity. “We get emails every day from fans asking us to bring back their favorite flavors, and White Russian, by far, is one of the most popular ones,” said Dave Stever, Chief Marketing Officer at Ben & Jerry’s.
The resurrection announcement was made at the Ben & Jerry’s Factory in Waterbury, VT by Elizabeth “Betsy” Mraz, one of the many fans who asked Ben & Jerry’s to bring back White Russian. Mraz was chosen because of her passion for the flavor. She and her father were flown in from Chicago, IL to Waterbury, VT for the special event and to share the exciting news with Ben & Jerry’s fans around the country.
“When I found out I was a finalist I was totally stoked,” said Mraz, “and today it was awesome finally having the white Russian ice cream. I’ve been thinking about for a year and a half!”
For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.
Want to own a Ben & Jerry’s Scoop Shop? We’re looking for a few progressive entrepreneurs in key markets. Call 802-923-2431.
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.
* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.
Ben & Jerry’s Kelly Mohr 631-682-1157 email@example.com
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