Veggies in a Smoothie: Juice It Up; Combining Flavor and Function With New Kale-Based Ever Green Smoothie

Juice It Up! Introduces Veggie Smoothie

Irvine, CA (PRWEB) July 31, 2013 - Juice It Up!, the nations largest raw juice bar chain and smoothie franchise has announced the launch of its newest blended creation, the Ever Green Smoothie. The delicious new offering, which combines vitamin-packed vegetables such as Kale and Spinach, with the delicious flavor of a blended smoothie, has customers, core juicers and yes…moms everywhere, thrilled to be “going green”.

The Ever Green Smoothie (the name referring to the colorful combination of its ingredients and the ever present health benefits of green vegetables) is an offering that was developed specifically in response to both consumer demand and an unanswered question in the marketplace. How do you take two very separate and successful product lines of raw juicing and delicious smoothies and combine them into a product that everyone can love?

"We identified a very large need in the marketplace and set a course to provide the perfect solution to that question,” says Paul Schmidt, Chief Operating Officer for Balboa Brands, Inc., management company for the Juice It Up! brand. “The Ever Green was specifically designed to deliver the benefits of raw juicing, but with a flavor profile that appeals to a full spectrum of customers.”

And while the Ever Green Smoothie truly tastes amazing, it is the power-punch of vitamins and minerals that truly distinguish it as the perfect match of flavor and function. Each Ever Green Smoothie is low in fat, high in fiber and delivers healthy amounts of vitamins A, C, K and B. All benefits which appeal to core juice enthusiasts, those new to juicing and as a healthy option for children.

“Young to old, we’re helping people drink their veggies.” says Schmidt as he smiles. “We’ve just developed a way for everyone to enjoy how they taste.”

For more information on the Ever Green Smoothie, or to find a Juice It Up! location nearest you, please visit


Teresa Rowe
Evoke Branding
+1 (949) 212-1845


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Juice It Up! is a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options.


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