The Dog Wizard Franchise Booms as Americans Spend More on Their Pets

Dog Training Business Seeks to Make Human’s Lives Easier and Dogs' Lives Better

August 02, 2013 // // CHARLOTTE, N.C. – Over the past 10 years, the pet industry has experienced unprecedented growth from $23 billion to more than $50 billion – that’s more than Americans spend on movies, music and video games combined, according to the American Pets Products Association. The data also shows that pet owners in 2013 are projected to spend an estimated $4.54 billion on pet services, including training.

This increase in spending has created a goldmine of opportunity for companies in the dog obedience and training business.

One such company, The Dog Wizard, has more than doubled in size over the past two years – growing to 11 locations in eight states – and is showing no signs of slowing down. Known for its proven and guaranteed training methods, company plans call for adding as many as 18 new locations annually. Four new franchises have already opened since the beginning of 2013, with another two slated to open by the end of the year.

“The dog training business is growing rapidly, tied to a very strong pet industry whose passionate customers spend money because they want the best for their beloved animals,” said Gretchen Hollifield, Founder and CEO of The Dog Wizard. “As people seemingly spend more money on their pets than ever before, it is no wonder that professional dog training services are steadily growing.”

After graduating college, Hollifield went to school to become a dog trainer. But she didn’t make enough to live on. So she juggled dog-training gigs, a paper route, restaurant jobs and occasional work for her father’s land-surveying business. After a few years, she decided her workload was unsustainable and decided to parlay her passion for dog training into a full-time business: The Dog Wizard.

Since its launch in 2005, The Dog Wizard has produced successful results for hundreds of dogs and their owners. The trainers at The Dog Wizard are knowledgeable of all proven training methods – including agility, baby prep, dock dive, seek and find, retrieve and scent, among others. After a free evaluation, the trainer educates you on the pros and cons of each method and makes a professional recommendation regarding which style will produce your desired results. Results are guaranteed or your money back.

Offered through one-on-one sessions, as well as group classes, The Dog Wizard’s dog obedience programs range in price from $250 to $2,500.

“We can give you the obedient dog that you desire. A dog that will ‘come’ every time when called. A dog that does not jump on people or destroy your home. To add, even a dog that can walk off his or her leash. Honestly, the possibilities are limitless for your pup,” Hollifield added. “Our goal is to make humans’ lives easier and dogs’ lives better.”

To augment the company’s growth, The Dog Wizard is seeking dog lovers with the passion and entrepreneurial spirit to run a profitable, home-based business. With an initial franchise fee of $10,000, the total investment to own and operate a franchise is $20,000-$30,000, which includes four months of extensive training and an exclusive territory with no other The Dog Wizard location within 25 square miles.

“It has been said that those who become a dog trainer can save more lives than a veterinarian. The fact is, more dogs' lives end when they are put to sleep because of behavioral problems – not because of a medical problem,” said company COO Cranston Blanks. “This sad statistic proves how rewarding a job it is to help a dog overcome its aggression, enabling them to learn how to become more social, and interact with other dogs.”

About The Dog Wizard

Founded in 2005 and franchising since 2012, The Dog Wizard is a Charlotte-based dog training company that seeks to make humans’ lives easier and dogs’ lives better through its proven and guaranteed dog obedience programs. With 11 locations currently open and operating in eight states, company plans call for adding as many as 18 new locations annually. For more information, visit

SOURCE: The Dog Wizard


Michael Misetic
Fishman PR
(847) 945-1300


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The Dog Wizard is a Charlotte-based dog training company that seeks to make humans' lives easier and dogs' lives better through its proven and guaranteed dog obedience programs.


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