The Cousins Subs® Make it Better Foundation Awards Riah’s Rainbow, Inc. $1,000 Grant

Grant will Help Provide Pediatric Cancer Patients with Art Supplies

September 06, 2013 // // PHOENIX – The Cousins Subs® Make it Better Foundation has awarded Riah’s Rainbow, Inc. a $1,000 grant to help provide art supplies to pediatric cancer patients in the Phoenix area.

Riah’s Rainbow, based in Wisconsin, has an Arizona chapter that provides both the Phoenix Children’s Hospital and Banner Cardons Children’s Medical Center in Mesa with 100 art items a month. Each year, over 2,400 pediatric cancer patients at these hospitals receive art supplies, including coloring books, crayons, markers, paints, colored pencils, art kits, and toys and games that are used to comfort and distract the children during cancer treatments.

“We started this project in memory of our daughter, who, at the age of two, was diagnosed with a non-operative brain tumor,” explained Micki Klein, president of Riah’s Rainbow. “She passed away 16 months later, at the age of four. She always loved art, and throughout all of her treatments, art helped to distract her from the ugly world of cancer.”

“Riah’s Rainbow fulfills the Make It Better Foundation’s mission to Make It A Better Day through promoting health & wellness,” said Christine Specht-Palmert, president and COO at Cousins Subs and president of the Make It Better Foundation. “Pediatric cancer is such a tragic and complicated world for a child to try and understand; if they can find some respite by coloring and just being a kid for a while, what a blessing that is.”

The Make it Better Foundation has established three areas of interest it believes are vital to any community: health and wellness, hunger and youth education.

“When a diagnosis of cancer comes into a family, every day is a struggle,” continued Klein. “Every day there’s hope that it will be a ‘better day’ than the one before. Each new day with our little girl was a better day for us. Riah’s Rainbow can help Make It A Better Day with this generous grant from the Make It Better Foundation.”

To learn more about Riah’s Rainbow please visit

Nonprofit and community organizations interested in more information on how to apply for a grant can visit

About Cousins Subs®

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.

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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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