VANCOUVER, BC - (Marketwired - October 08, 2013) - The adage "location, location, location" may need a rephrase according to the results of the CENTURY 21 Canada and RONA National Home Buyer Preferences Survey (conducted by Pollara Strategic Insights). Canadians rank buying a home in which sellers have already done the renovations, and is thus move-in ready, as their number one home buying priority (25%), while location (23%) and having funds left over for personal expenses (23%) are also top considerations.
Buying a move-in ready home is such a high priority that Canadians are willing to sacrifice being able to afford a car, having a shorter commute, or living in a location with a community culture that fits them to have it.
"Canadians are united in wanting move-in ready homes, which is valuable information for those planning to sell," said Don Lawby, President of Century 21 Canada Limited Partnership. "Now 'prime location' isn't just defined by convenience, as lifestyle considerations are equally important in a neighbourhood."
What makes the Canadian dream home? Well, it depends if you ask a boomer or millennial.
Millennials position themselves to succeed
Millennials like to be mobile
Millennials want homes with personality
Boomers have fun on their minds
Boomers view their community as a second home
Boomers want a practical home
"Buyers want a finished home. So, if you're planning to sell, now is the time to renovate. Experts in our stores across the country are available to help with all kinds of projects," said Valérie Lamarre, spokesperson for RONA.
See backgrounder for complete details on provincial preferences.
Home sellers get ready, Canadians are planning to move soon with half surveyed (49%) planning to move in the next five years, including one-in-four within the next two years (23%).
Century 21 Canada Limited Partnership and RONA pursued this study to gain a deeper understanding of what Canadian home buyers desire, and to provide useful advice to home sellers.
Century 21 Canada Limited Partnership (century21.ca) is a real estate franchisor with exclusive rights to the CENTURY 21 Brand in Canada. With approximately 7,000 independently owned and operated franchised broker offices worldwide, the CENTURY 21 System is the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for its members in 73 countries and territories worldwide. As an exclusive Sponsor in the real estate category of the AIR MILES® Reward Program, only the CENTURY 21 organization in Canada can offer customers reward miles on real estate transactions.
®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2012 Century 21 Canada Limited Partnership.
Communications at Century 21 Canada Limited Partnership
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.