Woody’s Bar-B-Q® Sets Its Sights on the Northern Lights with Canadian Expansion

National Barbecue Franchise Company Plans for Further Growth in the Great White North

November 15, 2013 // Franchising.com // Jacksonville, Florida – What began as a pioneering journey just two years ago for Woody’s Bar-B-Q® has quickly become a beautiful reality that continues to unfold across the border in Canada. The Florida-based Southern barbecue franchise company has been met with an excellent response from Canadians, thanks to master franchisor, Dan Masters and his six current locations. By the end of 2014, Masters hopes to triple the number of locations to 18.

"There are some major differences between opening a Woody’s Bar-B-Q in Canada, and opening a franchise in the U.S.," explained Masters. "For starters, Canadians don’t ‘do lunch’ quite like Americans and they don’t order take out nearly as much. The bulk of our business is dinner – so all of our locations are full-service restaurants with fully stocked bars, as opposed to Woody’s quick service model. Secondly, our menu is more streamlined and Canadian consumer-friendly. Where in the States, one might order Cheese Fries – here we offer Bar-B-Q Poutine, a Southern twist on a Canadian dish featuring hand cut fries topped with cheese curds, brown gravy and pulled pork. The one thing that remains the same – whether dining in Jacksonville, Florida or Bedford, Nova Scotia – is the quality of our food. From our slow-smoked meats to our fresh made sides, there’s a very good reason Woody’s Bar-B-Q has been around for 30 years. When it comes to authentic Southern barbecue, we know what we’re doing."

Although a number of popular American food chains have been unsuccessful in their adaptation to the Canadian consumer, Masters credits Woody’s commitment to quality paired with his own willingness to mold the brand to fit Canadians palettes as the keys to the franchise company’s success in Canada. Franchise opportunities are now available across Canada for single or multi-unit operators. Prospective Canadian franchisees are welcome to contact Dan Masters at 905-455-1938 ext 204 or danm@woodysbarbq.ca. For more information about Woody’s Bar-B-Q in Canada, please visit www.woodysbarbq.ca.

"Dan Masters not only understands the Woody’s concept, he is totally in tune with how to make it resonate with the Canadian consumer," said Woody’s Bar-B-Q co-founder, Yolanda Mills-Mawman. "We are thrilled with Canada’s response to Woody’s thus far, and are excited about the promise that the coming year holds for us companywide."

As for expansion plans in the United States over the course of 2014, the company is currently eyeing locations in Colorado, Michigan, Kentucky, Tennessee and Florida’s West Coast. Prospective U.S. franchisees are encouraged to visit http://www.woodys.com/franchise/ for more information about opening a Woody’s Bar-B-Q in their own hometown.

About Woody’s Bar-B-Q®

After opening their first Woody’s Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the "bar" higher for great Southern Bar-B-Q. From the humble beginnings of just one location in Jacksonville, Florida, a shared passion for Bar-B-Q, and a dog-eared collection of recipes, Mills and Mawman have grown the Woody’s Bar-B-Q brand to locations reaching from the Deep South where Bar-B-Q is king to the Northeast and Western fronts. Perhaps best known for their legendary melt-in-your-mouth slow-smoked Signature Baby Back Ribs, Woody’s has also built quite a following among patrons with their secret recipe Bar-B-Q sauces and meats, as well as their freshly prepared side dishes. For more information and a list of locations, visit http://www.woodys.com.

SOURCE  Woody’s Bar-B-Q®


Tammy Poudrier
Director of Marketing 
Woody’s Bar-B-Q
904-992-0556 ex 30

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Kasie Bolling
Director of PR & Marketing
Out of Her Mind
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Woody's Bar-B-Q »

After opening their first Woody's Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the "bar" higher for great Southern Bar-B-Q.


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