Coeur d’Alene, Idaho (PRWEB) January 06, 2014 - Throughout its nearly 20-year history, Pita Pit has maintained its category lead as a healthy alternative to fast food by encouraging consumers to feel good about what they eat and offering better-for-you options. Through its work with 'Healthy Dining', Pita Pit aims to provide consumers with simpler solutions and healthy choices when dining out.
"We want to accommodate consumers who want to maintain a healthy lifestyle but still enjoy the convenience of dining out," said Peter Riggs, VP of Brand Promotion for Pita Pit. "Through our partnership with 'Healthy Dining', we are able to provide consumers the opportunity to customize their own pitas for their caloric needs."
Endorsed by 'Healthy Dining', this year’s campaign allows guests to build their own pitas through three simple steps: pick a pita, choose five toppings, and select one preferred sauce.
Pick a Pita - Under 300 Calories
Pick a Pita - Under 400 Calories
Turkey, Chicken Breast, Hummus
Pick a Pita - Under 450 Calories
Spicy Black Bean, Ham, Souvlaki, Buffalo Chicken, Tuna, Philly Steak
Pick Five Toppings
Shredded Lettuce, Romaine, Fresh Spinach, Tomatoes, Onions, Green Peppers, Mushrooms, Cucumbers,Black Olives, Pepperoncini, Pickles
Pick One Sauce
Light Honey Dijon, Tzatziki, Teriyaki, Buffalo Sauce, Salsa, Yellow Mustard, Hot Sauce
"Our options are tailored specifically to the health-conscious individual who doesn’t want to sacrifice taste for calorie count," said Riggs. "Our ample menu includes protein heavy options as well as vegetarian options and we’re thrilled to be able to provide dietitian-approved selections while maintaining fresh and refined options."
Other Pita Pit options included on the 'Healthy Dining'’s website have all gone through a nutritional analysis conducted by 'Healthy Dining' registered dieticians, which helps ensure every option has a good source of nutrients.
"By joining 'Healthy Dining', we’re able to better educate our customers about the numerous low-fat and low-calorie options that we have at Pita Pit," Riggs added.
Founded in 1995 in Ontario, Canada, The Pita Pit was a fast food restaurant with a new and unique approach. The goal was to offer quality, healthy, fresh food fast. Realizing great success, franchising began across Canada in 1997. Franchising in the United States began in 1999, and Pita Pit Inc. was formed. The first US store opened at Syracuse University and the second near the University of Idaho. In April 2005, Pita Pit Inc. was acquired by Idaho-based Pita Pit USA, Inc. The Pita Pit concept now boasts 300 stores in North America, and is recognized as No. 1 in its category in Entrepreneur Magazine’s Franchise 500. The Pita Pit connects healthy food with people seeking alternatives to the typical fast food choices. Pita Pit’s motto is "fresh thinking – healthy eating", and features a menu based on the customer’s choice of grilled meats, fresh vegetables, zesty sauces, and a pita rolled into a unique and convenient package. Pita Pit Inc. is a wholly owned subsidiary of Coeur d'Alene, Idaho-based Pita Pit USA, Inc. For more information about The Pita Pit, visit http://www.pitapitusa.com.
Since 1990, Healthy Dining’s culinary nutrition experts have been guiding and inspiring chefs and restaurateurs to create and serve a selection of 'Healthy Dining' menu options. A leader in restaurant nutrition, the company works with hundreds of restaurants and has analyzed thousands of menu items for nutrient content. In collaboration with the National Restaurant Association, 'Healthy Dining' leads the largest-ever restaurant industry nutrition initiative. Through HealthyDiningFinder.com, the only resource of its kind, Americans can find dietitian-approved, 'Healthy Dining' menu options and view corresponding nutrient information (calories, fat, etc.) for restaurants that span fast food to fine dining, coast to coast. The site is promoted to the growing segment of health- and weight-conscious consumers through employers, health organizations, health insurance companies, weight control programs, fitness centers, the media, and much more. The Centers for Disease Control and Prevention (CDC) provided partial funding for the development of the initiative.
No Limit Agency
Since opening its first restaurant in the U.S. in 1999, Pita Pit Inc. has continued to be one of the fastest-growing fast-casual restaurant franchises in the country.