la Madeleine Marks Milestone Moment: First Franchise Café Opens in Lubbock, Texas

Longtime Local Resident and Entrepreneur, Buddy Beach, Pioneers a New Era for la Madeleine

February 05, 2014 // // LUBBOCK, Texas – La Madeleine Country French Café is making company history. The highly anticipated opening of its new bakery café in Lubbock marks the endearing brand’s first franchise location.

Lubbock-based French Twist, owned by Buddy Beach, a well-known local entrepreneur and seasoned franchise investor and operator, is opening the location at 4406 19th Street in the recently renovated space at West Gate shopping center (corner of 19th Street and Quaker Ave.). Beach is the Lubbock franchisee of Red Mango Frozen Yogurt and Smoothies.

"It comes with great pride that we open la Madeleine in Lubbock…a brand that has won the admiration and appetites of many guests," said Beach, who also is a self-made success in the oil and gas industry. "From the moment la Madeleine announced its franchising initiative I knew I wanted to bring it to Lubbock. I’ve always felt that la Madeleine stands out among the fast-casual bakery crowd, and I know my friends and neighbors here in Lubbock feel the same. It is an honor to open the first la Madeleine franchise location, and we look forward to making a positive impact on the Lubbock community."

Conveniently situated at 19th and Quaker, near the Texas Tech campus, the Lubbock la Madeleine will offer guests a one of a kind experience filled with authentic tastes, aromas and an inviting atmosphere where meals can be enjoyed with family, friends and colleagues.

"Start to finish, Buddy has been on a mission to create an experience unlike any other, and that’s exactly why la Madeleine is such a good fit for Lubbock," said Paul Carolan, chief development officer for la Madeleine. "We are thrilled to reach this point with him. He is a rock solid operator who will carry on the la Madeleine tradition in West Texas."

Lubbock’s la Madeleine has been designed to reflect the brand’s new layout and décor, which unites comfort with the French country atmosphere – the signature la Madeleine motif. Wood floors, hearth fireplaces and rustic beams, along with a lighter color palette all accentuate the brand’s updated look and feel.

"Restaurant ownership groups love the look and ambiance of la Madeleine, said Darren Bothe, senior director of franchise development for la Madeleine Country French Café. "We have a distinct concept that is in a class by itself in the fast casual restaurant segment. Buddy is a fantastic operator and will see great success in Lubbock."

This significant occasion in la Madeleine’s history comes as it continues to build momentum for its recently launched franchising initiative – a growth plan to develop the concept with proven restaurateurs and experienced entrepreneurs. Part of la Madeleine’s unique appeal is its consistent customer traffic throughout the day, at breakfast, lunch and dinner. Currently, the concept offers a tremendous ground floor opportunity to become part of a brand adored for its food and ambiance in the restaurant industry’s top-performing fast-casual sector.

La Madeleine Lubbock at 19th and Quaker welcomes guests to experience delectable country French cuisine in its warm, inviting ambiance daily from 6:30 a.m. to 10 p.m. For more information, carryout or catering orders, contact 806-686-3942 or visit

About la Madeleine Country French Café

Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.

From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.

Now celebrating its 30th year, there are more than 60 la Madeleine cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas, Virginia and Washington, D.C. For more information on menu items, café locations and hours of operation, visit

SOURCE la Madeleine Country French Café


Sarah Prentice
All Points Public Relations
(847) 897-7470 ext. 487


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La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes.


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