MINNETONKA, Minn. & NASHVILLE, Tenn. - February 25, 2014 - (BUSINESS WIRE) - Live 2 B Healthy® Senior Fitness announced today it has partnered with Healthways (NASDAQ: HWAY) to offer its customized fitness programs as part of the Healthways SilverSneakers® Fitness Program network effective immediately. Live 2 B Healthy provides fitness programs with trainers specializing in older adult fitness to senior residential communities in 15 states, while the comprehensive Healthways fitness center network includes more than 15,000 participating fitness and wellness facilities nationwide.
"We are pleased to become part of the SilverSneakers network," said Cory Czepa, president and chief executive officer of Live 2 B Healthy Senior Fitness. "Not only does this agreement provide additional fitness options for older adults, but also opportunities for programing that we deliver to senior residential communities."
Any increase in physical activity levels can improve overall health. According to the Centers for Disease Control and Prevention, physical activity guidelines suggest that to achieve health benefits, older adults should try to accumulate 2.5 hours per week of moderate physical activity (or 1.25 hours of vigorous activity) and engage in activities that strengthen the major muscles of the body twice per week. Physical activity can also mitigate health-related risks and improve the quality of life for those who already have chronic conditions.
"SilverSneakers participants appreciate Healthways’ extensive fitness network. The addition of Live 2 B Healthy Senior Fitness demonstrates our ongoing commitment to enhance our network and provide members with greater access to improve their physical activity," stated Joy Powell, Healthways president, fitness market.
Live 2 B Healthy® Senior Fitness offers customized fitness programs to senior housing communities, allowing residents to regain their independence and renew their health. Their company mission is "To provide a proven, flexible approach to wellness through education, fitness and community." Every staff member of Live 2 B Healthy® Senior Fitness is completely dedicated to this mission. Live 2 B Healthy® Senior Fitness was founded in 2008 and began nationally franchising in 2010. Since that time, their services have expanded into 15 states, servicing various senior communities such as skilled nursing, memory care, assisted living, independent living, and senior community centers. For more information, visit www.Live2BHealthy.com.
Healthways is the largest independent global provider of well-being improvement solutions. The Company offers the award-winning SilverSneakers Fitness Program, the nation’s leading exercise program designed exclusively for older adults. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 45 million people on four continents. Learn more at www.healthways.com or at www.silversneakers.com.
Live 2 B Healthy® Senior Fitness
Live 2 B Healthy® Senior Fitness seeks to inspire older generations to live longer, healthier lives.