March 06, 2014 // Franchising.com // London - Dentons has advised Virgin Atlantic Airways in relation to a five-year extension of its credit card partnering arrangement with MBNA. Through the deal, MBNA will continue as the issuer of the Virgin Atlantic branded "White" and "Black" credit cards which were developed for Virgin Atlantic customers as part of the airline's customer loyalty scheme. Customers who spend on these cards earn customer miles and other bonuses.
The deal means that the Virgin Atlantic and MBNA's partnership, which began in 2006, will now last until at least the end of 2018.
Martin Fanning, partner in Dentons' TMT team, said "We were delighted to advise Virgin Atlantic Airways on this major project. The Virgin Atlantic credit card arrangement is a fantastic proposition - the project enabled us to showcase Dentons' financial services and commercial contracting expertise."
Candice Chapman, partner in Dentons' Corporate team, added: "The project was a perfect example of how our multi-disciplinary and client-focused teams work together to deliver a great result for our clients."
The Dentons team was led by Martin Fanning and Candice Chapman and included associates Simon Elliott, Nick Kirton, Anna Copeman, Andrew Barber and Alex Haffner.
Dentons is a global firm driven to provide a competitive edge in an increasingly complex and interconnected world. It was formed in March 2013 by the combination of international law firm Salans LLP, Canadian law firm Fraser Milner Casgrain LLP (FMC) and international law firm SNR Denton. Dentons is built on the solid foundations of these three highly valued law firms. Each built an outstanding reputation and valued clientele by responding to the local, regional and national needs of a broad spectrum of clients of all sizes—individuals; entrepreneurs; small businesses and startups; local, regional and national governments and government agencies; and mid-sized and larger private and public corporations, including international and global entities.
Dentons' clients now benefit from approximately 2,600 lawyers and professionals in more than 75 locations spanning 50-plus countries across Africa, Asia Pacific, Canada, Central Asia, Europe, the Middle East, Russia and the CIS, the UK and the US who are committed to challenge the status quo and offer creative, dynamic business and legal solutions.
D +44 20 7320 5582
D +44 20 7246 7141
M +44 7525 174223
PR and Communications Manager
UK, Middle East and Africa
D +44 (0)20 7246 7082
Whether you are a start-up company or a mature establishment, Dentons understands the franchise industry and its diverse legal needs.