Primrose Schools® Opens First Location in Boston and Identifies 30 Area Markets for Further Expansion

Construction begins on another Northeast location in Bedford, N.H.

BOSTON - April 22, 2014 // PRNewswire // - In a city renowned for its commitment to quality education, Atlanta-based Primrose Schools, the Leader in Educational Child Care®, grows its Northeastern presence with the opening of its first Boston-area preschool in Burlington, Mass.

On the heels of Primrose Schools' entry into California in February 2014, Primrose School of Burlington marks the brand's 281st independently owned and operated school. With the addition of the Massachusetts school, Primrose Schools are now open in 20 states coast-to-coast. Beyond this newest location, Primrose has identified another 30 Massachusetts and New Hampshire-area locations for immediate expansion over the next several years. Construction has already begun on Primrose School at Bedford Hills, in Bedford, N.H.

"There is a clear demand for high-quality, educational child care nationwide, and especially in Massachusetts, because of the distinguished higher education institutions in the area," said Jo Kirchner, President and CEO of Primrose Schools. "It shows that there is a growing understanding of its importance, and we are honored to partner with community leaders in Boston, and its surrounding communities, to provide young children with the right foundation for future learning and life."

Primrose School of Burlington

Primrose School of Burlington opened its doors to students on Monday, April 21, and will officially mark its opening with a community grand opening event Saturday, May 17, from 10 a.m. to 2 p.m. As with all Primrose schools, the new Burlington location offers the company's exclusive Balanced Learning® curriculum, which blends teacher-guided and child-initiated activities with a special emphasis on character development for children ages 6 weeks to 5 years old.

Market Growth

Primrose executives have identified communities in 30 surrounding markets ready for immediate expansion due to high demand for quality early education and child care providers. These include 26 locations in Massachusetts – Andover, Beverly, Braintree, Canton, Chelmsford, Franklin, Hingham, Lexington, Littleton, Maynard, Melrose, Needham, Newburyport, Newton, North Andover, North Reading, Northborough, Peabody, Rockland, Sharon, Somerville, Stoneham, Swampscott, Walpole, Waltham and Woburn and four locations in New Hampshire – Londonderry, Merrimack, Portsmouth and Stratham.

The Primrose Schools Development Team is actively pursuing real estate opportunities throughout these areas and meeting with aspiring business owners interested in independently owning and operating an educational child care franchise. In fact, the company is hosting a VIP event at the new Primrose School of Burlington at 10 Greenleaf Way on Tuesday, May 6, from 6:30 – 8:30 p.m., for area professionals interested in learning more about a new and rewarding career opportunity. For more information and to RSVP to attend, please call Callie Spivey at 800-PRIMROSE or visit by Friday, May 2.

Primrose Schools attracts professionals who want the flexibility to give back to their communities in a meaningful way while also experiencing greater security through business ownership and more time with their families. Each new Primrose school will positively impact the economy by creating approximately 25-30 new jobs and awarding approximately $2 million to $2.5 million in local development contracts.

For Primrose School of Burlington Franchise Owner Curt Van Emon, having an established business model and accredited curriculum to implement was very appealing. Raised by educators, Curt knew he wanted to open an innovative school with child-centered curriculum and a community-centric purpose. Primrose Schools was a natural fit.

"As a parent, I understand the complexity of selecting a child care provider," said Curt Van Emon. "Parents want the best for their children, and the high-quality, accredited early education curriculum Primrose Schools offers is the best. It's why Primrose is the industry leader. I look forward to introducing the community to Primrose Schools and providing the best early education and child care experience possible."

Primrose School of Burlington is currently accepting applications for new students and staff. For more information on joining the Primrose Burlington family, visit

Primrose franchise opportunities currently are available in the greater Boston area, New Jersey, Connecticut, Delaware, Maryland and Northern Virginia as well as other child care franchise growth markets throughout the country. Learn more at

About Primrose Schools®

Founded in 1982, Primrose Schools is the nation's leader in providing a premier educational child care experience in more than 280 schools in 20 states. Each Primrose is independently owned and operated by our Franchise Owners. They partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

The Balanced Learning® system, consistently delivered in all Primrose schools nationwide, is designed to provide high-quality, educational experiences to support children's social-emotional, cognitive, creative and physical development. It is made up of an exclusive standards-based curriculum that enables teachers to help children gain the knowledge and skills that will enable them to move successfully from one level of development to the next as well-rounded individuals. The system also offers developmentally-appropriate materials and equipment for all classrooms; multiple forms of assessment; and extensive training for teachers.

Primrose is the first early childhood education organization in the country to receive AdvancED Corporation Systems Accreditation under the new Standards for Quality Early Learning Schools. This accreditation ensures all Primrose schools meet the highest quality standards and shows they are continually improving student learning. For more information, visit

SOURCE Primrose Schools


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Founded in 1982, Primrose Schools is the nation's leader in providing a premier early education and care experience in more than 300 schools in 25 states


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