Madison's Apricot Lane is a Family Affair

New Women's Boutique Run by Husband, Wife and Daughter

Madison, Wisc. (PRWEB) July 10, 2014 - The family that runs a business together stays together. At least that's what husband and wife Craig and Carol Johnson, and their daughter Ashley, believe. The Johnson trio owns and runs Madison's new Apricot Lane boutique, and for them, it's the perfect arrangement.

"It has been an amazing opportunity," said Carol, who was a teacher prior to becoming a business owner. "We love working together as a family."

After visiting an Apricot Lane store while in college, Ashley was the one who shared the franchise idea with her parents. They fell in love with the concept, and the family set their sights on launching their own location. Apricot Lane sells affordable, celebrity-inspired women's fashion. In addition to designer-label clothing, the boutique offers a selection of name-brand jewelry, handbags and other accessories.

"[The best part of owning our business is] meeting people and helping them find the perfect outfit," Carol said.

The Johnsons employed the services of Guidant Financial to help them purchase their new business. With Guidant's support, they were able to leverage funds in Craig's retirement account to invest in their franchise — a process Carol described simply as "amazing."

Apricot Lane, located in the West Towne Mall at 2 West Towne Mall in Madison, is open for business. To learn more about the clothing and accessories available, follow them on Facebook at or call 608-833-2233.

About Apricot Lane

Apricot Lane Boutique features west-coast, celebrity-inspired fashions, accessories and more for both mothers and daughters. Their ever-changing inventory ensures that females of any age will have a chance to discover something new and unique to their own personality each time they visit the store. Our style experts encourage women to come in and try on the latest trends to see what most fits their lifestyle. Learn more at

About Guidant Financial

Guidant Financial helps people create the life they want through innovative small business financing. They are the premier provider of rollovers for business start-ups (ROBS). Guidant's services allow people from all walks of life the freedom to purchase small businesses and franchises using their retirement funds without taking a taxable distribution or getting a loan, in addition to offering traditional funding options such as SBA loans, portfolio loans and unsecured credit. Visit Guidant on the Web at


Brooks Wallace
Hollywood Public Relations
781-378-1483 Ext: 6


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Apricot Lane is a member of the popular Country Visions, Inc. franchise, specializing in offering a high variety of fashion-forward styles, accessories and gift items at affordable prices.


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