How Do You Roll? Rollin into Southern California

July 29, 2014 // // How Do You Roll? recently signed an agreement with MMLS Holdings, LLC to become its newest Area Representative for Southern California. Headed by Avi Shafshak, MMLS Holdings, LLC will develop 35 units over the next 10 years.

"As a business owner I find it exciting to be part of an up and coming brand," said Shafshak. "By being an area rep for a large territory like Southern California, I hold a large part of the success of the brand building which is something I like to do."

Shafshak will represent How Do You Roll? in Los Angeles, Orange, San Diego, Santa Barbara and Ventura counties. Shafskak has agreed to build out the first three units himself to break into the Southern California region.

"From the first phone call to the day of signing, everyone at corporate has been helpful, encouraging, and willing to do whatever is needed to see the company and franchisees succeed," Shafshak said.

Based in Austin, Texas, How Do You Roll?'s seeks to expand its regional presense in central and south Texas. The first fast casual sushi chain is also expanding nationally in cities such as Chicago and New York. Restaurants in Western Canada and the Middle East are slated to open in 2015.

About How Do You Roll?

Founded in Austin, Texas by brothers Yuen and Peter Yung, How Do You Roll? is an Asian restaurant franchise that began in 2008. How Do You Roll? began leading the sushi revolution as the first build-your-own-roll, fast casual restaurant and now is a creative Asian kitchen with 9 locations nationwide. How Do You Roll? prides itself on furthering cultural fusion, encouraging consumer creativity and offering a variety of healthy foods.

SOURCE How Do You Roll?


Krystal Chanel Bordner
Public Relations Director
(512) 394–6104


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How Do You Roll?, an aggressively expanding fast casual sushi franchise based in Austin, TX, is expecting more than 10 locations open by the end of 2010


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