South Beach Tanning Company's Conversion Program Expands to NY State

A tanning salon in Webster, NY, is converting to the South Beach Tanning brand.

Orlando. FL (PRWEB) July 30, 2014 - South Beach Tanning Company continues to expand its national reach through its salon conversion program, and this time, a salon in Webster, NY, a suburb of Rochester, is the lucky salon to take the leap. According to Brian Hibbard, Founder and President of South Beach Tanning, "Converting current salon owners to the South Beach brand has proven to be a very successful growth strategy for both parties. Our marketing and membership programs, coupled with strong brand appeal, has resulted in significant growth for the salons who have converted over the past 18 months."

Salon owners, Jon and Michelle Byam, decided to convert their former salon, South Beach Tan, to the South Beach Tanning brand because they realized that the tanning market is very competitive, and to stay in the race, they had to grow. Joining a nationally- recognized franchise seemed like the best way to do it, and SBTC was a great fit for them. They felt they needed the support, knowledge and guidance of SBTC and their corporate staff, and they've seen this conversion process take their former 1,400 sq ft., 11-unit tanning salon to a 2,500 sq. ft. 16 –unit salon that they call "hip, cool and state of the art."

Says, Michelle Byam, "As part of the brand-training program we learned about the latest technology and services in the industry. We learned that what we considered good in our salon was second best compared to theirs. SBTC truly has an amazing package that when each piece is put together, it delivers a knock-out presentation and level of service nobody can compare to."

Jon and Michelle did their research before they finally decided that South Beach Tanning was the franchise for them, and what they've found on the other side of that decision has been exactly what they wanted and more. "During the transitional period Brian and his staff have been accessible, supportive, and knowledgeable as we worked to change the overall appearance of our salon and purchased the newest technology in tanning equipment. So far we're very excited and find great comfort in being a part of something bigger. We've talked to SBTC franchise owners throughout the U.S. and cannot believe how willing they were to talk to us about their own operations. It's easy to see that the corporation and its franchisees work as a great team that will continue to keep this brand at the top of the industry each year," says Jon.

Converting existing salons is a win-win situation for both salon owners and the South Beach Tanning franchise, according to Mr. Hibbard. "Salon owners who are busy working in the business on a daily basis have witnessed a new-found freedom. Our support will allow them to get back on their original plan, which was to open more salons."

Looking forward, Jon and Michelle Byam are hopeful for the future of their business. "We love our business, and as it continues into the future as South Beach Tanning Company, we look forward to continuing to grow the brand in our local market."

About South Beach Tanning Company

South Beach Tanning Company is headquartered in Orlando, FL, and operates salons throughout Central Florida, Tampa, South Florida and Charlotte, NC. Founded by Brian Hibbard, a CPA, South Beach Tanning has been in business since 2003, and at the time of this press release, has never closed a location in its 10-year history. Individuals interested in franchising with the South Beach brand, or existing salons looking to convert to the South Beach brand, should contact their Franchise Sales Director at 855-844-8377 or visit our franchise website at


John Armatas
South Beach Tanning Company
+1 855-844-8377


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Founded in 2003, and inspired by the art deco look of South Beach Miami. Accented with bright colors, the result is a unique chain of salons with a South Beach Chic appeal.


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