WICHITA, Kan. - September 22, 2014 - (BUSINESS WIRE) - Value Place, the largest economy, extended-stay hotel brand in the U.S., has named Kelly Poling as Executive Vice President and Chief Marketing Officer. As the leader of Value Place's brand, marketing, and distribution strategies, Ms. Poling will be focused on strengthening the positioning of the brand and driving more guests to its hotels across the country.
"Her experience and success with transformational marketing and online distribution will undoubtedly accelerate our growth and continue our evolution from an entrepreneurial brand to a household-name hotel chain."
"It's an amazing time to be joining Value Place," said Poling. "The Company has such a strong foundation and growth trajectory. I'm looking forward to furthering the value proposition for both guests and hotel owners with an additional focus on telling Value Place's story and reaching a larger audience of potential guests."
Poling joins Value Place from Rosetta Stone, where she led consumer marketing strategy and operations. She previously spent seven years at Choice Hotels International, where she ran the corporate strategy, marketing, and e-commerce functions. Prior to her time with Choice, she managed brands at Johnson & Johnson and developed IT and corporate strategies as a management consultant with Arthur Andersen. She has a BBA from The George Washington University and an MBA from the Wharton School at The University of Pennsylvania.
Value Place was established in order to fill a void in the hospitality industry, by providing guests a consistently affordable, clean, and safe extended-stay hotel. With the newest hotels in the extended-stay sector, Value Place continues to outperform the economy extended-stay segment in Revenue per Available Week (RevPAW) growth. As a result, Value Place is rapidly expanding its footprint through franchise and corporate development across the country.
"I'm excited to have Kelly join our executive team," said Bruce Haase, CEO of Value Place. "Her experience and success with transformational marketing and online distribution will undoubtedly accelerate our growth and continue our evolution from an entrepreneurial brand to a household-name hotel chain."
With nearly 190 hotels open in 32 states, Value Place has garnered national recognition for the success of its franchise operations. The brand was recently named by Forbes magazine as the top hotel franchise in the U.S. Value Place was also recognized as one of 2014's Top 500 Franchises by Entrepreneur Magazine, as well as one of Franchise Business Review's Top 50 Franchises for four consecutive years.
Value Place is the nation's largest economy extended-stay hotel brand with nearly 190 hotels located in 32 states. The company owns 78 of the properties and provides management services for both company- and franchise-owned locations. Featuring remarkably affordable weekly rates, rigorous cleanliness standards and secure short-term lodging, the brand delivers an unparalleled commitment to the comfort, privacy, and peace of mind of each guest. For more information, contact Value Place at (316) 631-1370 or visit ValuePlace.com.
Vice President Franchise Development Marketing
Associate Vice President
Value Place is the nation's fastest-growing extended-stay hotel brand with nearly 200 hotels open and under development in 35 states.