Cousins Subs® Sends Loyal Guest To Atlanta Motor Speedway

Franklin, Wis. Native Wins Once-in-a-Lifetime NASCAR Experience

September 25, 2014 // // MILWAUKEE – Cousins Subs® has announced John Stoll of Franklin, Wis. as the grand prize winner of its 'Peel & Grab The Wheel' sweepstakes. Cousins Subs partnered with Coca-Cola on the initiative. Stoll won a trip for two to the Atlanta Motor Speedway, including a Coca-Cola Racing Family Ride along, over Labor Day weekend.

"Our favorite part of the trip was the ride along with a NASCAR driver – getting to experience what it's like in a race car at fast speeds around the track – and being able to interact with the drivers," said Stoll, who took his son, Sean, along for the ride. "We really enjoyed ourselves on this trip, and we'd like to thank Cousins Subs and Coca-Cola for the incredible experience."

The 'Peel & Grab The Wheel' sweepstakes had several thousand entries.

"We continue to look for unique ways to engage, interact and reward our loyal guests," said Justin McCoy, vice president of marketing at Cousins Subs. "We were equally excited for Mr. Stoll to win this once-in-a-lifetime opportunity."

All guests who purchased a regular 20-ounce Coca-Cola fountain drink at participating Cousins Subs locations between May 7 and July 10, 2014 received a unique entry code from his or her cup, which they could enter online for the chance to win the grand prize, as well as 9,500 Instant Win game prizes.

The full grand prize package Stoll won included:

  • Round trip airfare to Atlanta, Ga.
  • Hotel accommodations from Aug. 28 – Sept. 1, 2014
  • Ground transportation between airport, hotel and the Atlanta Motor Speedway
  • Ride Along around the track with a member of the Coca-Cola Racing Family
  • Ride Along around the track with a Richard Petty Driving Experience driver
  • Opportunity to meet select members of the Coca-Cola Racing Family
  • Two tickets to the NASCAR Nationwide Series™ Race on August 30, 2014
  • Two tickets to the NASCAR Sprint Cup Series™ race on August 31, 2014
  • Two passes for Coca-Cola trackside hospitality
  • A $1,000 American Express gift card
  • Coca-Cola Racing souvenirs

For more information, visit

About Cousins Subs®

Cousins Subs® and its franchisees operate more than 120 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own deli fresh touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs." The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.

SOURCE Cousins Subs®

Media Contact:

Meg Hemmelgarn


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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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