Orangetheory Fitness Goes PINK This October

Award-Winning Fitness Franchise Supports National Breast Cancer Awareness Month

October 01, 2014 // // FORT LAUDERDALE, Fla. - To show its support for National Breast Cancer Awareness Month, Orangetheory® Fitness, the energizing and fast-growing fitness franchise, is turning pink this October. Known for its signature Orange Gear, the company created a line of limited edition Orange goes Pink retail items that are now available for purchase online or in studio. A portion of each item sold will be donated to support breast cancer research.

"We are known across the country for being Orange, but all of October we are committed to turning pink!" said Carmine DeChiara, marketing director at Orangetheory Fitness. "To help spread awareness during Breast Cancer Awareness month, we encourage our members and guests to turn their local OTF studios pink all month long by representing with our limited edition Orange goes Pink gear."

Additionally, this October Orangetheory Fitness will be turning its orange heart rate monitor zone into the pink zone. Head to your local studio for a workout and get into the pink zone to show your support.

With more than 124 studios, Orangetheory Fitness has transformed into one of the world's top fitness franchises. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise has a presence in 28 states and is on track to open 500 studios by 2017.

More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 500 – 1,000 calories, including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #403 in Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Claibourne Smith
Fish Consulting
(954) 893-9150



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Orangetheory® Fitness is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training.


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