Pretzelmaker® Launches "Fright for a Bite" Campaign and First-Ever Snapchat Promotion

Halloween-themed promotion offers discount to customers who "spook" Pretzelmaker staff or "Snap" a scare to the brand on the popular social network.

October 06, 2014 // // ATLANTA - This Halloween, Pretzelmaker® is encouraging its customers to get creative and "spook" its staff in order to receive a discount on its seasonal Fright Bites combo. Additionally, the company is extending the campaign to Snapchat, where customers can "Snap" a scare to the brand in order to secure their discount, which will be snapped back for redemption in stores. On Oct. 30, Pretzelmaker will post a Snapchat story with an exclusive offer to its followers for its popular Pretzel Bites. This marks the brand's first-ever promotion on the growing social network.

"Our customers like to engage with our brand, so we developed this Halloween-themed promotion that not only rewards them for being creative in store by spooking our staff, but also ties nicely to our seasonal Fright Bites product," said David Smith, Vice President, Pretzelmaker. "Since we have a large teenage customer base, we also wanted to incorporate a social element to connect directly with them and Snapchat seemed like the most logical network to reach this audience."

The Fright for a Bite promotion runs now through Nov. 2. Customers who spook staff in stores or Snap their scare at "pretzelmaker" on Snapchat will receive a $1 off coupon for the Fright Bites combo, which includes a large order of pretzel bites, two sauces and a large fountain drink. A select number of the spookiest Snaps will receive a free Fright Bites combo.

For more information and store locations, visit our website or join us on social media: follow "pretzelmaker" on Snapchat; follow @Pretzelmaker on Twitter; add @pretzelmakerpics on Instagram; or become a fan on Facebook at

About Pretzelmaker®

Since 1991, Pretzelmaker® has specialized in serving fresh-baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC –

Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®; Hot Dog on a Stick™; Marble Slab Creamery®; MaggieMoo's Ice Cream & Treatery®; and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.

SOURCE Pretzelmaker®


Kerry Owens


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Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages.


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