Starwood Hotels' Leading-Edge Aloft Brand Makes Debut in Detroit

Bringing new Life to a City Landmark, Aloft Detroit at The David Whitney Delivers Urban Design, a Vibrant Social Scene and Live Performances by Emerging Artists

STAMFORD, Conn.--(BUSINESS WIRE)-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the launch of its game-changing Aloft® brand in Detroit, following the completion of an adaptive re-use project that has transformed the historic David Whitney building. Located at One Park Avenue, Aloft Detroit at The David Whitney features 136 spacious, loft-like rooms, forward-thinking design and an energetic, social atmosphere - all at an affordable price point. The hotel is owned and developed by Whitey Partners, LLC, a joint venture between The Roxbury Group and VOS Hospitality, the lifestyle/boutique division of Trans Inns Management, Inc.

"We are thrilled to open Aloft in the iconic David Whitney Building as part of Detroit's ongoing downtown renaissance and expect that the hotel will appeal to next generation travelers and area professionals with its distinctive design aesthetic and live music offerings," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "On track to open its 100th hotel next year, Aloft is enjoying phenomenal success due to accelerating demand in markets worldwide."

Listed on the National Historic Register, the David Whitney building was built in 1915 to anchor the northern end of the Grand Circus Park shopping district. The adaptive re-use project restored the decorative exterior elements that were removed in 1959, as well as the four-story lobby with glass atrium, while thoroughly renovating all floors of the building. Aloft Detroit at The David Whitney is walking distance to Comerica Park, the Arts & Entertainment District and Detroit Opera House, and convenient to Ford Field, Fox Theatre, Joe Louis Arena, several casinos, and the headquarters of General Motors, Ford Motor Company and other Fortune 500 companies.

"This project marks another important step forward for Detroit by restoring the grandeur of the David Whitney building, while simultaneously introducing one of Starwood's most innovative brands to the city's downtown," said Daniel Vosotas, CEO of Trans Inns. "The new Aloft hotel presents an exciting option for travelers in pursuit of stylish, high-caliber lodging."

Amenities at Aloft Detroit at The David Whitney include the brand's signature W XYZ® bar with live music performances by emerging artists, a 24-hour fitness center and 6,670 square feet of flexible meeting space. The hotel's bright and airy guestrooms feature the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, a 42-inch LCD television and a plug & play station for electronics.

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand's first Botlr™ (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ bars.

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry's richest loyalty program. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About Whitney Partners, LLC

Whitney Partners, LLC is a joint venture between Detroit-based Roxbury Group, LLC and VOS Hospitality, the lifestyle/boutique division of Trans Inns Management of Detroit and Ft. Lauderdale, Florida. Roxbury was founded in 2005 by local business leaders Stacy Fox and David Di Rita and focuses on complex real estate and economic development projects, primarily in the City of Detroit. Since its founding, Roxbury has developed and managed residential, commercial and mixed-use projects in Detroit valued at over $150 million in total investment, with an additional $90 million in future development in the pipeline. VOS Hospitality currently has three Boutique projects under development in Detroit, Miami Beach, and Brooklyn NY valued at over $250 Million. Trans Inns Management's +30 year history includes over 60 hotel transactions, both acquisition and new construction, across 16 states representing over $500 million. Founded in 1984 by Daniel Vosotas, Trans Inns Management started as a Michigan based owner/operator of hotel properties. By the late 1990s, Trans Inns had become one of Michigan's largest independent hospitality management companies and has expanded into a national company well structured to develop, acquire and manage across the US.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc.
Ashley Chapman, 212-380-4015
Global Public Relations, Aloft, Element & Four Points by Sheraton


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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


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