Learning Express Toys Selects FreedomPay Commerce Platform to Advance Growth Initiatives

FreedomPay to deliver industry leading PCI-Validated security and Cloud based in-store value added services.

January 08, 2015 // Franchising.com // Learning Express Toys, the nation's leading franchisor of educational toy stores, is implementing the FreedomPay® Commerce Platform™ across more than 125 of its stores. FreedomPay leverages a Cloud-based PaaS commerce platform.

Learning Express Toys sets itself apart from the "big-box" toy stores with unique toys, gifts, and exclusive products - all of which inspire imagination, creativity, and intellectual and physical development. Free gift wrapping, complimentary personalization, and an exceptional "birthday box" gift registry are a few of the customized services that every location offers.

The Cloud-based FreedomPay Commerce Platform augments the successful business model of LE Toys and places them at the forefront of technology innovation. The franchise is deploying FreedomPay's industry leading PCI-Validated Point-to-Point Encryption (P2PE) security solution, as well as the advanced merchant processing gateway. FreedomPay's Cloud-based Platform-as-a-Service delivers on-demand access to applications and services anytime, anywhere including: incentives, loyalty and enterprise security solutions.

The FreedomPay Commerce Platform is the first PCI-Validated P2PE solution for merchants available on Microsoft Azure. FreedomPay's solution allows merchants to accept all EMV, NFC, and traditional payment methods within a PCI-Validated P2PE security wrapper, and leverages the Azure cloud and integration across devices to power real-time interaction and personalization at checkout.

The solution adheres to the rigorous P2PE certification requirements of the PCI Security Standards Council, approved to remove the merchant's POS and network completely out of scope for PCI DSS compliance.

About Learning Express Toys

Providing an extraordinary shopping experience, Learning Express Toys is best known for its knowledgeable and playful sales staff and its unique product mix (birth – age 14). Believing that everyone who walks through the doors should be WOWED, Learning Express Toys focuses on the customer experience.

A birthday gift registry, free gift wrapping, free personalization, civic fundraising and regularly scheduled children's events contribute to the exceptional customer service and energetic atmosphere.

About FreedomPay

The FreedomPay Commerce Platform is the engine inside the world's expanding and interconnected ecosystem of commerce. With broad integrations across point-of-sale devices, payment processors and financial institutions, FreedomPay connects purchase activity with enterprise data in real-time to enable more successful customer interactions. Validated by the PCI Security Standards council for Point-to-Point Encryption (P2PE), the FreedomPay Commerce Platform securely processes transaction data for global leaders in the retail, hospitality, healthcare, education and financial services sectors. With innovative and expansive technologies built for real-time commerce, FreedomPay positions any organization for the future of commerce and customer interaction. www.freedompay.com.

SOURCE Learning Express Toys


Social Reach:

Viewer Response:

comments powered by Disqus

Learning Express »

Learning Express Toys is the nation's leading franchisor of educational toy stores with more than 120 locations across the country, each one locally owned and operated.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Earl of Sandwich Franchise Opportunity

Earl of Sandwich
Earl of Sandwich is a café franchise that was founded in 1762 by John...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

El Pollo Loco Franchise Opportunity

El Pollo Loco
The secret to El Pollo Loco is great-tasting food. Our menu has a broad...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)