Pizza Patron's Spicy New Promo Touts Tears, Testosterone and Romance

DALLAS, TX - (Marketwired - Feb 11, 2015) - Pizza Patrón today announced its 'add jalapeños' campaign, LLORAR Y LLORAR, named after a famous song sung by perhaps the greatest living singer in Mexico, Vicente Fernandez. It translates to 'Cry and Cry Again.'

The campaign is centered upon adding jalapeños to a pizza for just 99¢. According to a recent scientific study, that action may contribute to some interesting physiological effects. In 2014, Time Magazine published an article about a French study titled Some Like It Hot, that showed men who love spicy food had higher testosterone levels and consequently better sexual performance. As a tribute to those findings, Pizza Patron's campaign to add jalapeños to any pizza starts on Valentine's Day.

"Pizza Patrón already goes through a lot of jalapeños each week," said Andrew Gamm, brand director for Pizza Patrón. "Even so, we have dedicated a significant portion of our store lobbies to display the series of campaign posters featuring very colloquial headlines designed to heighten customer awareness of our 'add jalapeños' option."

The dramatic point of purchase posters feature men and women crying and the headlines ask 'Are you crying because'... they cancelled your favorite novella, it was terrible call on the field, your girlfriend caught you on Snapchat -- or -- because you added jalapeños to your pizza.

"The Valentine's Day timing, combined with the famous song and the results of the French study make this promotion a lot of fun for everyone," said Gamm.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

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Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza.


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